Real Estate

Avoid a bad investment or vacancy.


Answers to questions such as:
How many visitors walk
down your street?

Every Monday, RMC sends out the National Shopping Index. This weekly update provides key insights and trends in shopping behavior in the Netherlands at a glance. This information can also be tailored specifically for your retail area!

How Many Visitors Are Shopping in the Netherlands?

Every Monday before 9:00 AM, RMC sends out the National Shopping Index (NSI). This weekly update provides a quick overview of key insights and trends in shopping behavior across the Netherlands. 

What to Expect in the NSI? 

  • City Benchmarks: Compare large, medium, and small cities to see how they measure up against one another.
  • Weather Overview: A detailed weather report, including comparisons to the same period last year.
  • Daily Crowd Insights: Understand how visitor traffic is distributed across the days of the week.
How Many Visitors Are Walking Down Your Street?

This information can be tailored specifically for your shopping area. Our detailed reports provide clear insights into visitor numbers, helping you make data-driven decisions.

Available Reports

  • Visitor Counts: Receive weekly data on the footfall outside your store in Excel or CSV format.
  • Weekly Index: A comprehensive weekly report with insights on the level of activity in your shopping area, distribution of traffic across the days of the week, and comparisons with similar cities.
  • Monthly Report: Analyze last month’s footfall. Discover the busiest days, peak locations, traffic distribution across the week, and compare results with similar cities.

Where are your visitors
coming from?

With GPS data analysis, RMC maps the origin of your visitors.

With GPS data analysis, RMC maps the origin of your visitors.

A monthly report is provided containing:

  • Top 10 catchment areas: Learn where your visitors come from.
  • Visitor flows: Understand how visitors move through the area.
  • Visit frequency: Discover how often visitors come to the area per month.
  • Average dwell time: Gain insights into how long visitors stay in your area on average.

Who are your visitors?

Based on Motivaction's Mentality model, we provide a comprehensive report that offers insights into the key target groups visiting your retail area.

With the top 10 catchment areas, RMC identifies the most common visitor profiles in the shopping area based on Motivaction's Mentality™ Model.

This report provides detailed insights into the key visitor groups who frequent the shopping area most often:

  • What do visitors value?
  • Where do they make their purchases?
  • How do they decide to buy?
  • How can they be reached? Gain insights into the most effective communication methods for the target audience.
It is widely known that in the future, we will need fewer retail square meters. But how do you ensure that your retail real estate remains profitable, you make the right investment, and you prevent vacancies? As a property owner, you are continuously looking for more insights into your retail location to make the right decisions. RMC will help you uncover the strengths of your real estate and its competitive advantage.

Our solutions for Real Estate

Shopping Center Branding

How do you ensure that your shopping center stands out from other shopping centers? In a time when the consumer decides which shopping area to visit, it is crucial to formulate and project a strong identity. It starts with a clear understanding of the catchment area and target audience. Then, together with the stakeholders of the shopping center, we define the identity through an interactive workshop. This identity forms the foundation for the branching advice, but also for the design of the shopping center, the marketing plan, organized events, and the services offered.

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Branching advice

Every shopping area would like to have an H&M, AH XL, or MediaMarkt, but is this realistic for your area? The ideal retail mix is one that aligns with the target audience, the profile of the shopping area, and the size of the catchment area. However, the ideal mix also includes diversity and distinguishes itself from the competition.

The retail mix advice provides concrete recommendations on which sectors and stores to attract. This helps in briefing acquisition agents, owners, and brokers about which retailers are suitable for the shopping area. Additionally, it serves as a vision document that gives all stakeholders insight into the strategy of the shopping area.

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Benchmarking Shopping Areas

With our RMC assessment, we compare shopping areas in a quantitative and future-proof manner. Everything is quantified and can be objectively determined. Which areas are strong and which are not, and how can the offering in the region be better aligned? Using our traffic light method, we provide insight into the strengths and weaknesses of different shopping areas. As a shopping area, you'll know exactly what you need to work on to become even stronger. This serves as the foundation for effective policy and realistic implementation.

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Real-Time Catchment Areas

Where do your visitors come from? Discover it with RMC's GPS data analysis. Each month, you'll receive a report full of valuable insights, including the top 10 catchment areas of your visitors. You'll learn not only where they come from but also how they move through your area, how often they return, and how long they stay on average. With this knowledge, you gain control over the behavior of your visitors.

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Visitor Profiles

Who is the visitor in your shopping area? Discover which visitor profiles come to your area most often. Our report, based on Motivaction's Mentality™ model, provides insights into the motivations and preferences of the key visitor groups. Learn what drives them, where and how they shop, and how to best reach them with effective communication. This enables you to make targeted decisions for your shopping area that truly resonate with your audience.

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How it works
For more than 30 years, we have been increasing our clients' profitability with customized solutions.

Realtime inzichten

Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.


Jouw vraag

Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.


Kennis maken

Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.


Snelheid en Flexibiliteit

Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.


Strategische voordelen

Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.

For Retail

Every retailer – from individual stores to chains – wants to be assured of a prime location with a high capture rate. We help you make the right location choice and create unique retail formulas.

For Municipalities


What makes a city unique? Who lives and shops there? What are the retail performances? We have the answers and formulate a retail policy that municipalities can rely on.

For Real Estate


Prevent a poor investment or vacancy. Based on our (consumer) data, we work with you to establish a strategic approach for unique stores and retail areas that are guaranteed to yield results.

For Entrepreneurial Associations

As an entrepreneurial association gain sharp insight into the foot traffic in your center. With RMC, we clearly map visitor numbers, service areas, and target groups. This enables you to make strategic decisions that truly make an impact.

Make an appointment

What are others saying?

As an alderman, I like to be assisted by knowledgeable people. In the retail field, Bureau RMC does just that, including developing the retail vision. RMC painted a realistic picture. I was also very impressed by the way they led an information evening for all retailers in Alphen.

Gerard van As

Alderman for Economic Affairs of the Municipality of Alphen aan den Rijn

RMC has been helping us for years to keep a finger on the pulse of retail in the Netherlands. Their data and reports align perfectly with our needs as a data-driven company.

Jan Zwang

Head of Market Insights, Vodafone Libertel B.V.

The cooperation with Bureau RMC is pleasant, constructive and solution-oriented.

Sandra de Boer

Strategic Advisor Economic Affairs for the Municipality of Alkmaar

What are others saying?

As an alderman, I like to be assisted by knowledgeable people. In the retail field, Bureau RMC does just that, including developing the retail vision. RMC painted a realistic picture. I was also very impressed by the way they led an information evening for all retailers in Alphen.

Gerard van As

Alderman for Economic Affairs of the Municipality of Alphen aan den Rijn

RMC has been helping us for years to keep a finger on the pulse of retail in the Netherlands. Their data and reports align perfectly with our needs as a data-driven company.

Jan Zwang

Head of Market Insights, Vodafone Libertel B.V.

The cooperation with Bureau RMC is pleasant, constructive and solution-oriented.

Sandra de Boer

Strategic Advisor Economic Affairs for the Municipality of Alkmaar

    info@rmc.nl

    Leader in real-time retail data analytics and customer behavior for optimal shopping experiences.
    STAY SMART IN RETAIL:
    Contact

    Bureau RMC
    Marnixkade 109F
    1015 ZL Amsterdam

    +31 (0)20 6535588
    info@rmc.nl


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