Bureau RMC
Marnixkade 109F
1015 ZL Amsterdam
Every Monday, RMC sends out the National Shopping Index. This weekly update provides key insights and trends in shopping behavior in the Netherlands at a glance. This information can also be tailored specifically for your retail area!
Every Monday before 9:00 AM, RMC sends out the National Shopping Index (NSI). This weekly update provides a quick overview of key insights and trends in shopping behavior across the Netherlands.
What to Expect in the NSI?
This information can be tailored specifically for your shopping area. Our detailed reports provide clear insights into visitor numbers, helping you make data-driven decisions.
Available Reports
Where are your visitors
coming from?
With GPS data analysis, RMC maps the origin of your visitors.
With GPS data analysis, RMC maps the origin of your visitors.
A monthly report is provided containing:
Who are your visitors?
Based on Motivaction's Mentality model, we provide a comprehensive report that offers insights into the key target groups visiting your retail area.
With the top 10 catchment areas, RMC identifies the most common visitor profiles in the shopping area based on Motivaction's Mentality™ Model.
This report provides detailed insights into the key visitor groups who frequent the shopping area most often:
How do you ensure that your shopping center stands out from other shopping centers? In a time when the consumer decides which shopping area to visit, it is crucial to formulate and project a strong identity. It starts with a clear understanding of the catchment area and target audience. Then, together with the stakeholders of the shopping center, we define the identity through an interactive workshop. This identity forms the foundation for the branching advice, but also for the design of the shopping center, the marketing plan, organized events, and the services offered.
Every shopping area would like to have an H&M, AH XL, or MediaMarkt, but is this realistic for your area? The ideal retail mix is one that aligns with the target audience, the profile of the shopping area, and the size of the catchment area. However, the ideal mix also includes diversity and distinguishes itself from the competition.
The retail mix advice provides concrete recommendations on which sectors and stores to attract. This helps in briefing acquisition agents, owners, and brokers about which retailers are suitable for the shopping area. Additionally, it serves as a vision document that gives all stakeholders insight into the strategy of the shopping area.
With our RMC assessment, we compare shopping areas in a quantitative and future-proof manner. Everything is quantified and can be objectively determined. Which areas are strong and which are not, and how can the offering in the region be better aligned? Using our traffic light method, we provide insight into the strengths and weaknesses of different shopping areas. As a shopping area, you'll know exactly what you need to work on to become even stronger. This serves as the foundation for effective policy and realistic implementation.
Where do your visitors come from? Discover it with RMC's GPS data analysis. Each month, you'll receive a report full of valuable insights, including the top 10 catchment areas of your visitors. You'll learn not only where they come from but also how they move through your area, how often they return, and how long they stay on average. With this knowledge, you gain control over the behavior of your visitors.
Who is the visitor in your shopping area? Discover which visitor profiles come to your area most often. Our report, based on Motivaction's Mentality™ model, provides insights into the motivations and preferences of the key visitor groups. Learn what drives them, where and how they shop, and how to best reach them with effective communication. This enables you to make targeted decisions for your shopping area that truly resonate with your audience.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
Every retailer – from individual stores to chains – wants to be assured of a prime location with a high capture rate. We help you make the right location choice and create unique retail formulas.
What makes a city unique? Who lives and shops there? What are the retail performances? We have the answers and formulate a retail policy that municipalities can rely on.
Prevent a poor investment or vacancy. Based on our (consumer) data, we work with you to establish a strategic approach for unique stores and retail areas that are guaranteed to yield results.
As an entrepreneurial association gain sharp insight into the foot traffic in your center. With RMC, we clearly map visitor numbers, service areas, and target groups. This enables you to make strategic decisions that truly make an impact.
As an alderman, I like to be assisted by knowledgeable people. In the retail field, Bureau RMC does just that, including developing the retail vision. RMC painted a realistic picture. I was also very impressed by the way they led an information evening for all retailers in Alphen.
RMC has been helping us for years to keep a finger on the pulse of retail in the Netherlands. Their data and reports align perfectly with our needs as a data-driven company.
The cooperation with Bureau RMC is pleasant, constructive and solution-oriented.
As an alderman, I like to be assisted by knowledgeable people. In the retail field, Bureau RMC does just that, including developing the retail vision. RMC painted a realistic picture. I was also very impressed by the way they led an information evening for all retailers in Alphen.
RMC has been helping us for years to keep a finger on the pulse of retail in the Netherlands. Their data and reports align perfectly with our needs as a data-driven company.
The cooperation with Bureau RMC is pleasant, constructive and solution-oriented.
Bureau RMC
Marnixkade 109F
1015 ZL Amsterdam
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