Citytraffic Method
Get daily real-time insights into the footfall of shopping areas.
Counting is done at:
Cities in Europe
Shopping Streets
Events
Beaches
Counting is done throughout the Netherlands
RMC has installed counting sensors across the Netherlands that measure foot traffic in shopping areas in real-time. We do this with fully GDPR-compliant sensors that count anonymous Wi-Fi signals. Our sensors have been distributed across the country for years, allowing us to compare visitor numbers and trends with previous years or other shopping areas of similar size. Thanks to our benchmarks, cities and retailers get a clear overview of footfall and its development over time.
Convenient reporting, clear and in any desired format
Counting footfall is not an end in itself; it is a means to answer broader questions. That’s why our data analysts and consultants are happy to assist with any custom inquiries. In addition, the standard reports provide traffic trends for both the whole of the Netherlands and individual cities, which can be viewed via the buttons below.
National Shopping Index
The National Shopping Index is a weekly foot traffic index for all of the Netherlands. It includes an index of:
National shopping streets
Highstreet shopping streets (A1)
Furniture boulevards
Grocery shopping areas
Tourist shopping districts
Major cities (G5)
Medium-sized cities
Small cities
Weekly Shopping Index
What are others saying?
We are very satisfied with the services and reports provided by RMC, which give us valuable insights into the footfall and visitor flows in Haarlem City Center. Using these valuable insights, we can implement our marketing campaigns more effectively. This results in widespread benefits not only for us, but all sectors of our city.
The choice for RMC was a logical one for us, as it best aligned with our needs and the available budget. We are very satisfied with the collaboration so far and look forward to getting even more out of the reports in the future. The monthly reports help us understand where our visitors come from, allowing us to target promotions more effectively in surrounding neighborhoods. With the visitor profiles, we can further refine our marketing efforts.
The RMC reports provide us with direct information on the correlation between activities in the city center and the deviation in footfall resulting from these events. Aside from this it allows our entrepeneurs to gain reliable insights into consumer behaviour. Most notably where, when, and how long visitors stay in Sneek. If you want to make a difference, this information is crucial.
What are others saying?
We are very satisfied with the services and reports provided by RMC, which give us valuable insights into the footfall and visitor flows in Haarlem City Center. Using these valuable insights, we can implement our marketing campaigns more effectively. This results in widespread benefits not only for us, but all sectors of our city.
The choice for RMC was a logical one for us, as it best aligned with our needs and the available budget. We are very satisfied with the collaboration so far and look forward to getting even more out of the reports in the future. The monthly reports help us understand where our visitors come from, allowing us to target promotions more effectively in surrounding neighborhoods. With the visitor profiles, we can further refine our marketing efforts.
The RMC reports provide us with direct information on the correlation between activities in the city center and the deviation in footfall resulting from these events. Aside from this it allows our entrepeneurs to gain reliable insights into consumer behaviour. Most notably where, when, and how long visitors stay in Sneek. If you want to make a difference, this information is crucial.
RMC
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