Citytraffic Method
Get daily real-time insights into the footfall of shopping areas.
Counting is done at:
Cities in Europe
Shopping Streets
Events
Beaches
Counting is done throughout the Netherlands
RMC has installed counting sensors across the Netherlands that measure foot traffic in shopping areas in real-time. We do this with fully GDPR-compliant sensors that count anonymous Wi-Fi signals. Our sensors have been distributed across the country for years, allowing us to compare visitor numbers and trends with previous years or other shopping areas of similar size. Thanks to our benchmarks, cities and retailers get a clear overview of footfall and its development over time.
Convenient reporting, clear and in any desired format
Counting footfall is not an end in itself; it is a means to answer broader questions. That’s why our data analysts and consultants are happy to assist with any custom inquiries. In addition, the standard reports provide traffic trends for both the whole of the Netherlands and individual cities, which can be viewed via the buttons below.
National Shopping Index
The National Shopping Index is a weekly foot traffic index for all of the Netherlands. It includes an index of:
National shopping streets
Highstreet shopping streets (A1)
Furniture boulevards
Grocery shopping areas
Tourist shopping districts
Major cities (G5)
Medium-sized cities
Small cities
Weekly Shopping Index
What are others saying?
As an alderman, I like to be assisted by knowledgeable people. In the retail field, Bureau RMC does just that, including developing the retail vision. RMC painted a realistic picture. I was also very impressed by the way they led an information evening for all retailers in Alphen.
RMC has been helping us for years to keep a finger on the pulse of retail in the Netherlands. Their data and reports align perfectly with our needs as a data-driven company.
The cooperation with Bureau RMC is pleasant, constructive and solution-oriented.
What are others saying?
As an alderman, I like to be assisted by knowledgeable people. In the retail field, Bureau RMC does just that, including developing the retail vision. RMC painted a realistic picture. I was also very impressed by the way they led an information evening for all retailers in Alphen.
RMC has been helping us for years to keep a finger on the pulse of retail in the Netherlands. Their data and reports align perfectly with our needs as a data-driven company.
The cooperation with Bureau RMC is pleasant, constructive and solution-oriented.
Bureau RMC
Marnixkade 109F
1015 ZL Amsterdam
