Our solutions for Real Estate
How do you ensure that your shopping center stands out from other shopping centers? In a time when the consumer decides which shopping area to visit, it is crucial to formulate and project a strong identity. It starts with a clear understanding of the catchment area and target audience. Then, together with the stakeholders of the shopping center, we define the identity through an interactive workshop. This identity forms the foundation for the branching advice, but also for the design of the shopping center, the marketing plan, organized events, and the services offered.
Every shopping area would like to have an H&M, AH XL, or MediaMarkt, but is this realistic for your area? The ideal retail mix is one that aligns with the target audience, the profile of the shopping area, and the size of the catchment area. However, the ideal mix also includes diversity and distinguishes itself from the competition.
The retail mix advice provides concrete recommendations on which sectors and stores to attract. This helps in briefing acquisition agents, owners, and brokers about which retailers are suitable for the shopping area. Additionally, it serves as a vision document that gives all stakeholders insight into the strategy of the shopping area.
With our RMC assessment, we compare shopping areas in a quantitative and future-proof manner. Everything is quantified and can be objectively determined. Which areas are strong and which are not, and how can the offering in the region be better aligned? Using our traffic light method, we provide insight into the strengths and weaknesses of different shopping areas. As a shopping area, you'll know exactly what you need to work on to become even stronger. This serves as the foundation for effective policy and realistic implementation.
Where do your visitors come from? Discover it with RMC's GPS data analysis. Each month, you'll receive a report full of valuable insights, including the top 10 catchment areas of your visitors. You'll learn not only where they come from but also how they move through your area, how often they return, and how long they stay on average. With this knowledge, you gain control over the behavior of your visitors.
Who is the visitor in your shopping area? Discover which visitor profiles come to your area most often. Our report, based on Motivaction's Mentality™ model, provides insights into the motivations and preferences of the key visitor groups. Learn what drives them, where and how they shop, and how to best reach them with effective communication. This enables you to make targeted decisions for your shopping area that truly resonate with your audience.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
For Retail
Every retailer – from individual stores to chains – wants to be assured of a prime location with a high capture rate. We help you make the right location choice and create unique retail formulas.
For Municipalities
What makes a city unique? Who lives and shops there? What are the retail performances? We have the answers and formulate a retail policy that municipalities can rely on.
For Real Estate
Prevent a poor investment or vacancy. Based on our (consumer) data, we work with you to establish a strategic approach for unique stores and retail areas that are guaranteed to yield results.
For Entrepreneurial Associations
As an entrepreneurial association gain sharp insight into the foot traffic in your center. With RMC, we clearly map visitor numbers, service areas, and target groups. This enables you to make strategic decisions that truly make an impact.
KPN: Data-Driven Formula Development
In 2019, KPN introduced its new brand experience: The Network of the Netherlands. In times of increasing individualization and polarization, there is a growing need for a positive perspective on the unifying power of technology.
State of Art: Making the Right Location Decisions
Are my stores still in the right locations, or are you uncertain about which leases to renew? Is there room for new stores, and if so, in which cities?
Retail Vision Leiden Region 2025
Economie071, a collaboration of six municipalities (Leiden, Leiderdorp, Zoeterwoude, Voorschoten, Oegstgeest, and Katwijk), business associations, and educational and research institutions, asked RMC to develop a regional retail vision for the Leiden region.
CityTraffic Sensors Municipality of Alkmaar
In recent years, CityTraffic sensors have been installed in Alkmaar by the municipality. These sensors are placed not only in the city center but also in grocery shopping centers in the neighborhoods.
Location Analysis for Street Jump
Indoor trampoline parks are rapidly growing in the Netherlands, becoming a popular leisure concept where children and young people can jump on trampolines in various areas. Street Jump is one of the Dutch chains experiencing significant growth in the number of locations.
Event Analysis Sneekweek
Every year in early August, the Sneekweek takes place in Sneek. In addition to the daily sailing races, many festive activities are organized in the city center of Sneek. In most city centers, the number of events is growing to create more liveliness.
Branching and Positioning The Kopermolen
Shopping center De Kopermolen in the Merenwijk district of Leiden is a grocery shopping center with great potential, as highlighted in the regional Retail Vision. This is primarily due to its large, well-defined catchment area and limited competition.
Network of ANWB Locations
RMC was asked to conduct research into the performance of the ANWB store network. The goal was to find new insights and connections, which would help in making informed location choices. A data-driven approach was chosen, moving away from gut feelings.
What are others saying?
We are very satisfied with the services and reports provided by RMC, which give us valuable insights into the footfall and visitor flows in Haarlem City Center. Using these valuable insights, we can implement our marketing campaigns more effectively. This results in widespread benefits not only for us, but all sectors of our city.
The choice for RMC was a logical one for us, as it best aligned with our needs and the available budget. We are very satisfied with the collaboration so far and look forward to getting even more out of the reports in the future. The monthly reports help us understand where our visitors come from, allowing us to target promotions more effectively in surrounding neighborhoods. With the visitor profiles, we can further refine our marketing efforts.
The RMC reports provide us with direct information on the correlation between activities in the city center and the deviation in footfall resulting from these events. Aside from this it allows our entrepeneurs to gain reliable insights into consumer behaviour. Most notably where, when, and how long visitors stay in Sneek. If you want to make a difference, this information is crucial.
What are others saying?
We are very satisfied with the services and reports provided by RMC, which give us valuable insights into the footfall and visitor flows in Haarlem City Center. Using these valuable insights, we can implement our marketing campaigns more effectively. This results in widespread benefits not only for us, but all sectors of our city.
The choice for RMC was a logical one for us, as it best aligned with our needs and the available budget. We are very satisfied with the collaboration so far and look forward to getting even more out of the reports in the future. The monthly reports help us understand where our visitors come from, allowing us to target promotions more effectively in surrounding neighborhoods. With the visitor profiles, we can further refine our marketing efforts.
The RMC reports provide us with direct information on the correlation between activities in the city center and the deviation in footfall resulting from these events. Aside from this it allows our entrepeneurs to gain reliable insights into consumer behaviour. Most notably where, when, and how long visitors stay in Sneek. If you want to make a difference, this information is crucial.
RMC
Marnixkade 109F
1015 ZL Amsterdam
