News

Reflection on the RMC Retail Insights Breakfast: an inspiring start to the day

Last week, the RMC Retail Insights Breakfast took place at our office on Marnixkade, where we refle…

The city centers are changing. The consumer is changing. And RMC is evolving with them.

Over the past ten years, city centers and shopping streets have undergone a fundamental tra…

A Year of Fluctuating Retail: 2024 Shopping Street Footfall Overview

The year 2024 was marked by unpredictable trends in Dutch shopping streets. According to the annual…

Increasing Footfall in Shopping Streets on Sundays and Weekends

In Q3 of this year, footfall in Dutch shopping streets decreased slightly compared to last year (-6…

Late-Night Shopping: declining footfall continues in 2024

A recent RMC study on footfall during late-night shopping in 14 Dutch cities reveals that the decli…

Black Friday continues to grow in popularity

In 2024, we once again observed an increase in in-store shopping during the week of Black Friday. O…

Summer Crowds: RMC's Beach Index

With the summer holiday approaching, RMC takes a look at our Beach Index. In addition to our traffi…

Saturday Is Becoming a More Important Shopping Day

The distribution of crowds throughout the week has changed compared to 2023. Notably, the busiest m…

City in the Spotlight: Utrecht

In the second quarter of 2024, the crowds in Utrecht's shopping streets have significantly increase…

Shopping Streets Busier in Spring, but Decrease After April

Recently, an article by Locatus suggested that shopping streets in 2024 would be much busier than i…

RMC & Sneek Collaboration

We are proud to announce our renewed collaboration with Sneek, where we will use our expertise in d…

The National Shopping Index of Q1

Retail streets in the Netherlands started 2024 slightly busier than in 2023, with an increase of 4…

2023: A Positive Boost for the Retail Streets!

2023 has proven to be a surprising year for retail, with more footfall in shopping streets…

Retail Weather: Wetter and Warmer

In 2023, the Netherlands faced exceptional weather extremes, marking the hottest and wettest ye…

Tourist City Alkmaar

In 2023, Alkmaar perfectly fits the profile of a medium-sized city. When compared to other…

New Clients: Sneek and Hoofddorp

The shopping area in the center of Hoofddorp has chosen to count visitors for the next 4 years with…

Shopping Night Research in De Telegraaf

RMC recently contributed to an article in De Telegraaf about the decline in popularity of the Thurs…

Women Bare, Trade Bare

The notion of "women bare, trade bare" is a thing of the past. Today, ideal weather conditions with…

Who Are the Visitors to Your Shopping Area?

We are proud to introduce our latest product: Visitor Profiles across the Netherlands. The use of…

Retail Year Review 2022

Summing up the retail year of 2022 in one word proves challenging. The over 10% increase in foot tr…

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Retail


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  • Location analysis
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  • Presentation of retail trends

Municipalities


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  • Local and regional retail vision
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  • Real-time catchment areas
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Entrepreneurial associations


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  • Benchmarking
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  • Event impact measurements

Real Estate


  • Research on shopping street footfall
  • Shopping centre branding
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  • Benchmark shopping areas
  • Catchment area research
  • Visitor profiles
Retail
  • Vestigingsplaatsonderzoek
  • Witte vlekkenplan
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  • Presentatie trends retail
Gemeentes
  • Branding winkelgebied
  • Detailhandelservice
  • Brancheringsadvies
  • Marketingplan
  • Doelgroepenonderzoek
  • Presentatie trends in retail
  • Werkatelier Actieplan
  • Horeca in winkelstraten
  • Toekomstbestendigheidstoets
Vastgoed
  • Distributiestrategie
  • Branding winkelcentrum
  • Brancheringsadvies
  • Presentatie trends in retail
  • Marketingplan
  • Benchmark winkelgebieden
  • Verzorgingsgebiedonderzoek
Dienstverlening
  • Dienstverleningsscan
  • Dienstverleningsconcept/formule

What are others saying?

We are very satisfied with the services and reports provided by RMC, which give us valuable insights into the footfall and visitor flows in Haarlem City Center. Using these valuable insights, we can implement our marketing campaigns more effectively. This results in widespread benefits not only for us, but all sectors of our city.

Alexander de Rover

Marketing and Communications Officer, Haarlem Marketing.

The choice for RMC was a logical one for us, as it best aligned with our needs and the available budget. We are very satisfied with the collaboration so far and look forward to getting even more out of the reports in the future. The monthly reports help us understand where our visitors come from, allowing us to target promotions more effectively in surrounding neighborhoods. With the visitor profiles, we can further refine our marketing efforts.

Jorge van Vliet

Commercial Manager of The Hague Markets, Gemeente Den Haag

The RMC reports provide us with direct information on the correlation between activities in the city center and the deviation in footfall resulting from these events. Aside from this it allows our entrepeneurs to gain reliable insights into consumer behaviour. Most notably where, when, and how long visitors stay in Sneek. If you want to make a difference, this information is crucial.

Jan Siep van den Bos

City Center Manager of Sneek, Vereniging Ondernemend Sneek

    What are others saying?

    We are very satisfied with the services and reports provided by RMC, which give us valuable insights into the footfall and visitor flows in Haarlem City Center. Using these valuable insights, we can implement our marketing campaigns more effectively. This results in widespread benefits not only for us, but all sectors of our city.

    Alexander de Rover

    Marketing and Communications Officer, Haarlem Marketing.

    The choice for RMC was a logical one for us, as it best aligned with our needs and the available budget. We are very satisfied with the collaboration so far and look forward to getting even more out of the reports in the future. The monthly reports help us understand where our visitors come from, allowing us to target promotions more effectively in surrounding neighborhoods. With the visitor profiles, we can further refine our marketing efforts.

    Jorge van Vliet

    Commercial Manager of The Hague Markets, Gemeente Den Haag

    The RMC reports provide us with direct information on the correlation between activities in the city center and the deviation in footfall resulting from these events. Aside from this it allows our entrepeneurs to gain reliable insights into consumer behaviour. Most notably where, when, and how long visitors stay in Sneek. If you want to make a difference, this information is crucial.

    Jan Siep van den Bos

    City Center Manager of Sneek, Vereniging Ondernemend Sneek

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