Is your shopping area too large for current demand? Are you losing customers to shopping areas where parking is free? How can you enable local businesses to benefit from events, and attract more visitors while capitalizing on tourism?
These are some of the challenges municipalities may face, as consumers increasingly dictate the market. Coordinating between shopping areas is becoming more crucial. But how can you do this effectively?
Our Solutions for Municipalities
Shopping areas are facing rapidly changing consumer behavior. The challenges in these areas require municipal and regional coordination. After all, the shopping consumer is not limited by neighborhood and municipal borders. Shopping areas need to collaborate more rather than compete with each other. The retail vision aims to answer the question: how and where will consumers shop in ten years, and what does this mean for the development of shopping areas? A sustainable and future-proof retail landscape requires making choices.
Every shopping area would like to have an H&M, AH XL, or MediaMarkt, but is this realistic for your area? The ideal retail mix is one that aligns with the target audience, the profile of the shopping area, and the size of the catchment area. However, the ideal mix also includes diversity and distinguishes itself from the competition.
The retail mix advice provides concrete recommendations on which sectors and stores to attract. This helps in briefing acquisition agents, owners, and brokers about which retailers are suitable for the shopping area. Additionally, it serves as a vision document that gives all stakeholders insight into the strategy of the shopping area.
In the target group research, we define the catchment area of your shopping area. We do this by using a circle around the shopping area instead of postal code areas, as consumers do not recognize barriers such as neighborhood or municipal boundaries. In our vision of shopping areas, the consumer is always at the center. Since age and income alone do not fully explain consumer behavior, we use lifestyles for the target group research. This model reveals the motivations and drivers of consumers. It transforms demographic information into experiential worlds and, above all, provides insight into expected buying behavior and the demand for shopping areas.
What is the current status of the shopping areas in your municipality, and what will it look like in 5 years? Which shopping areas are future-proof, and which ones need to be repurposed for another function?
Our future-proofness assessment forms the foundation for a well-supported retail strategy. In the assessment, each shopping area in the municipality is objectively examined. The criteria are linked to retail trends and current and future consumer behavior. Each criterion is compared to a quantitative benchmark, ultimately scoring it as either sufficient or insufficient.
This research provides an outlook on the future potential of the various shopping areas and results in concrete recommendations for action.
Where do your visitors come from? Discover it with RMC's GPS data analysis. Each month, you'll receive a report full of valuable insights, including the top 10 catchment areas of your visitors. You'll learn not only where they come from but also how they move through your area, how often they return, and how long they stay on average. With this knowledge, you gain control over the behavior of your visitors.
Who is the visitor in your shopping area? Discover which visitor profiles come to your area most often. Our report, based on Motivaction's Mentality™ model, provides insights into the motivations and preferences of the key visitor groups. Learn what drives them, where and how they shop, and how to best reach them with effective communication. This enables you to make targeted decisions for your shopping area that truly resonate with your audience.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
For Retail
Every retailer – from individual stores to chains – wants to be assured of a prime location with a high capture rate. We help you make the right location choice and create unique retail formulas.
For Municipalities
What makes a city unique? Who lives and shops there? What are the retail performances? We have the answers and formulate a retail policy that municipalities can rely on.
For Real Estate
Prevent a poor investment or vacancy. Based on our (consumer) data, we work with you to establish a strategic approach for unique stores and retail areas that are guaranteed to yield results.
For Entrepreneurial Associations
As an entrepreneurial association gain sharp insight into the foot traffic in your center. With RMC, we clearly map visitor numbers, service areas, and target groups. This enables you to make strategic decisions that truly make an impact.
What are others saying?
As an alderman, I like to be assisted by knowledgeable people. In the retail field, Bureau RMC does just that, including developing the retail vision. RMC painted a realistic picture. I was also very impressed by the way they led an information evening for all retailers in Alphen.
RMC has been helping us for years to keep a finger on the pulse of retail in the Netherlands. Their data and reports align perfectly with our needs as a data-driven company.
The cooperation with Bureau RMC is pleasant, constructive and solution-oriented.
What are others saying?
As an alderman, I like to be assisted by knowledgeable people. In the retail field, Bureau RMC does just that, including developing the retail vision. RMC painted a realistic picture. I was also very impressed by the way they led an information evening for all retailers in Alphen.
RMC has been helping us for years to keep a finger on the pulse of retail in the Netherlands. Their data and reports align perfectly with our needs as a data-driven company.
The cooperation with Bureau RMC is pleasant, constructive and solution-oriented.
Bureau RMC
Marnixkade 109F
1015 ZL Amsterdam
