RMC
Marnixkade 109F
1015 ZL Amsterdam
Every Monday, RMC sends out the National Shopping Index. This weekly update provides key insights and trends in shopping behavior in the Netherlands at a glance. This information can also be tailored specifically for your retail area!
Every Monday before 9:00 AM, RMC sends out the National Shopping Index (NSI). This weekly update provides a quick overview of key insights and trends in shopping behavior across the Netherlands.
What to Expect in the NSI?
This information can be tailored specifically for your shopping area. Our detailed reports provide clear insights into visitor numbers, helping you make data-driven decisions.
Available Reports
Where are your visitors
coming from?
With GPS data analysis, RMC maps the origin of your visitors.
With GPS data analysis, RMC maps the origin of your visitors.
A monthly report is provided containing:
Who are your visitors?
Based on Motivaction's Mentality model, we provide a comprehensive report that offers insights into the key target groups visiting your retail area.
With the top 10 catchment areas, RMC identifies the most common visitor profiles in the shopping area based on Motivaction's Mentality™ Model.
This report provides detailed insights into the key visitor groups who frequent the shopping area most often:
Assignment
In 2019, KPN introduced its new brand experience: The Network of the Netherlands. In times of increasing individualization and polarization, there is a growing need for a positive perspective on the unifying power of technology. This year, KPN opened its first store under the new formula. Considering the changing retail landscape, the question arose: what is the essence of KPN retail? Why do consumers choose KPN's physical channel?
Approach
RMC supported KPN in this data-driven process. Phase 1 focused on inspiration and research. This included an evaluation of the current formula, competitive analysis, and research into retail trends. A crucial element in this phase was an extensive consumer survey, providing key insights into the role of KPN's physical stores for existing and new customers. The store remains an important place for consumers, both now and in the future.
Only after defining this essence did the team proceed with establishing the principles for the new formula and its corresponding concept development. This included the creation of zoning plans, determining the ideal customer journey, detailing formula elements, and developing a communication hierarchy. The result was three concepts, which were presented to consumers through a VR study. This data-driven formula development process demonstrates how new retail formulas should be designed: by placing the consumer at the center and measuring what matters most to them.
Result
The outcome: a completely new retail concept that integrates online and offline channels while better addressing the evolving needs and behaviors of consumers. To date, four KPN stores have been revamped under the new formula. In 2021, the transformation of the remaining stores will commence.
Would you like to learn more about how we can assist you in developing the right formula tailored to your customers' needs and preferences? Contact us to explore the possibilities.
For more than 30 years, we have been increasing our clients' profitability with customized solutions.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
Every retailer – from individual stores to chains – wants to be assured of a prime location with a high capture rate. We help you make the right location choice and create unique retail formulas.
What makes a city unique? Who lives and shops there? What are the retail performances? We have the answers and formulate a retail policy that municipalities can rely on.
Prevent a poor investment or vacancy. Based on our (consumer) data, we work with you to establish a strategic approach for unique stores and retail areas that are guaranteed to yield results.
As an entrepreneurial association gain sharp insight into the foot traffic in your center. With RMC, we clearly map visitor numbers, service areas, and target groups. This enables you to make strategic decisions that truly make an impact.
In 2019, KPN introduced its new brand experience: The Network of the Netherlands. In times of increasing individualization and polarization, there is a growing need for a positive perspective on the unifying power of technology.
Are my stores still in the right locations, or are you uncertain about which leases to renew? Is there room for new stores, and if so, in which cities?
Economie071, a collaboration of six municipalities (Leiden, Leiderdorp, Zoeterwoude, Voorschoten, Oegstgeest, and Katwijk), business associations, and educational and research institutions, asked RMC to develop a regional retail vision for the Leiden region.
In recent years, CityTraffic sensors have been installed in Alkmaar by the municipality. These sensors are placed not only in the city center but also in grocery shopping centers in the neighborhoods.
Indoor trampoline parks are rapidly growing in the Netherlands, becoming a popular leisure concept where children and young people can jump on trampolines in various areas. Street Jump is one of the Dutch chains experiencing significant growth in the number of locations.
Every year in early August, the Sneekweek takes place in Sneek. In addition to the daily sailing races, many festive activities are organized in the city center of Sneek. In most city centers, the number of events is growing to create more liveliness.
Shopping center De Kopermolen in the Merenwijk district of Leiden is a grocery shopping center with great potential, as highlighted in the regional Retail Vision. This is primarily due to its large, well-defined catchment area and limited competition.
RMC was asked to conduct research into the performance of the ANWB store network. The goal was to find new insights and connections, which would help in making informed location choices. A data-driven approach was chosen, moving away from gut feelings.
We are very satisfied with the services and reports provided by RMC, which give us valuable insights into the footfall and visitor flows in Haarlem City Center. Using these valuable insights, we can implement our marketing campaigns more effectively. This results in widespread benefits not only for us, but all sectors of our city.
The choice for RMC was a logical one for us, as it best aligned with our needs and the available budget. We are very satisfied with the collaboration so far and look forward to getting even more out of the reports in the future. The monthly reports help us understand where our visitors come from, allowing us to target promotions more effectively in surrounding neighborhoods. With the visitor profiles, we can further refine our marketing efforts.
The RMC reports provide us with direct information on the correlation between activities in the city center and the deviation in footfall resulting from these events. Aside from this it allows our entrepeneurs to gain reliable insights into consumer behaviour. Most notably where, when, and how long visitors stay in Sneek. If you want to make a difference, this information is crucial.
We are very satisfied with the services and reports provided by RMC, which give us valuable insights into the footfall and visitor flows in Haarlem City Center. Using these valuable insights, we can implement our marketing campaigns more effectively. This results in widespread benefits not only for us, but all sectors of our city.
The choice for RMC was a logical one for us, as it best aligned with our needs and the available budget. We are very satisfied with the collaboration so far and look forward to getting even more out of the reports in the future. The monthly reports help us understand where our visitors come from, allowing us to target promotions more effectively in surrounding neighborhoods. With the visitor profiles, we can further refine our marketing efforts.
The RMC reports provide us with direct information on the correlation between activities in the city center and the deviation in footfall resulting from these events. Aside from this it allows our entrepeneurs to gain reliable insights into consumer behaviour. Most notably where, when, and how long visitors stay in Sneek. If you want to make a difference, this information is crucial.
RMC
Marnixkade 109F
1015 ZL Amsterdam
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