Contact

RMC
Marnixkade 109F
1015 ZL Amsterdam

+31 (0)20 6535588
info@rmc.nl

What we do

Retail

Municipalities

Real estate

Entrepreneurial associations

Cases

KPN: Data-Driven Formula Development

In 2019, KPN introduced its new brand experience: The Network of the Netherlands. In times of increasing individualization and polarization, there is a growing need for a positive perspective on the unifying power of technology.

State of Art: Making the Right Location Decisions

Are my stores still in the right locations, or are you uncertain about which leases to renew? Is there room for new stores, and if so, in which cities?

Retail Vision Leiden Region 2025

Economie071, a collaboration of six municipalities (Leiden, Leiderdorp, Zoeterwoude, Voorschoten, Oegstgeest, and Katwijk), business associations, and educational and research institutions, asked RMC to develop a regional retail vision for the Leiden region.

CityTraffic Sensors Municipality of Alkmaar

In recent years, CityTraffic sensors have been installed in Alkmaar by the municipality. These sensors are placed not only in the city center but also in grocery shopping centers in the neighborhoods.

Location Analysis for Street Jump

Indoor trampoline parks are rapidly growing in the Netherlands, becoming a popular leisure concept where children and young people can jump on trampolines in various areas. Street Jump is one of the Dutch chains experiencing significant growth in the number of locations.

Event Analysis Sneekweek

Every year in early August, the Sneekweek takes place in Sneek. In addition to the daily sailing races, many festive activities are organized in the city center of Sneek. In most city centers, the number of events is growing to create more liveliness.

Branching and Positioning The Kopermolen

Shopping center De Kopermolen in the Merenwijk district of Leiden is a grocery shopping center with great potential, as highlighted in the regional Retail Vision. This is primarily due to its large, well-defined catchment area and limited competition.

Network of ANWB Locations

RMC was asked to conduct research into the performance of the ANWB store network. The goal was to find new insights and connections, which would help in making informed location choices. A data-driven approach was chosen, moving away from gut feelings.

City Service Counter of the Future - Amsterdam

As with many other municipalities, budget cuts were a central concern for the city of Amsterdam. In 2012, the city had over fifty front-office locations. RMC was asked to develop a new service concept for all public services from a retail perspective.

Capture Rate Perry and Aktiesport

After the acquisition by JD Sports, the number of Perry and Aktiesport stores has been significantly reduced. Sports Unlimited Retail (SUR), the parent company of Perry and Aktiesport, wants to make the remaining stores more profitable and relevant for consumers.

Hospitality in The Hague Shopping Streets

Today's consumers want to enjoy a good cup of coffee or have lunch at a café while shopping. However, hospitality entrepreneurs often face challenges with current regulations. In The Hague, for example, only 20% of a shopping street can be occupied by hospitality establishments.

Make an appointment

Make an appointment

Huib Lubbers

Retail expert
+31 (0)20 6535588
h.lubbers@rmc.nl
Linkedin

Ilse Boon

Consultant & Operations manager
+31 (0)20 6535588
i.boon@rmc.nl
Linkedin

Pieter Paul Verheggen

Motivaction managing director
+31 (0)20 6535588
p.verheggen@motivaction.nl
Linkedin

The real-time data toolbox

We increase our customers' profitability with customized solutions.

Retail

Real-time weekly and monthly reports
Real-time catchment areas
Shopper profiles
Location analysis
Network Score Card
Store Scan
Presentation of retail trends

Municipalities

Market space calculation
Local and regional retail vision
Target group research
Real-time catchment areas
Visitor profiles
Branching advice

Entrepreneurial associations

Real-time weekly and monthly reports
Benchmarking
Visitor profiles
Event impact measurements

Real Estate

Research on shopping street footfall
Shopping centre branding
Branching advice
Benchmark shopping areas
Catchment area research
Visitor profiles

Retail

Vestigingsplaatsonderzoek
Witte vlekkenplan
Witte vlekkenplan
Winkelscan
Analyse netwerk vestigingen
Presentatie trends retail

Gemeentes

Branding winkelgebied
Detailhandelservice
Brancheringsadvies
Marketingplan
Doelgroepenonderzoek
Presentatie trends in retail
Werkatelier Actieplan
Horeca in winkelstraten
Toekomstbestendigheidstoets

Vastgoed

Distributiestrategie
Branding winkelcentrum
Brancheringsadvies
Presentatie trends in retail
Marketingplan
Benchmark winkelgebieden
Verzorgingsgebiedonderzoek

Dienstverlening

Dienstverleningsscan
Dienstverleningsconcept/formule

What are others saying?

As an alderman, I like to be assisted by knowledgeable people. In the retail field, Bureau RMC does just that, including developing the retail vision. RMC painted a realistic picture. I was also very impressed by the way they led an information evening for all retailers in Alphen.

Gerard van As

Alderman for Economic Affairs of the Municipality of Alphen aan den Rijn

RMC has been helping us for years to keep a finger on the pulse of retail in the Netherlands. Their data and reports align perfectly with our needs as a data-driven company.

Jan Zwang

Head of Market Insights, Vodafone Libertel B.V.

The cooperation with Bureau RMC is pleasant, constructive and solution-oriented.

Sandra de Boer

Strategic Advisor Economic Affairs for the Municipality of Alkmaar

What are others saying?

Gerard van As

Alderman for Economic Affairs of the Municipality of Alphen aan den Rijn

RMC has been helping us for years to keep a finger on the pulse of retail in the Netherlands. Their data and reports align perfectly with our needs as a data-driven company.

Jan Zwang

Head of Market Insights, Vodafone Libertel B.V.

The cooperation with Bureau RMC is pleasant, constructive and solution-oriented.

Sandra de Boer

Strategic Advisor Economic Affairs for the Municipality of Alkmaar