How many visitors walk down your street?

Where are your visitors coming from?

Who are your visitors?

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Contact

RMC
Marnixkade 109F
1015 ZL Amsterdam

+31 (0)20 6535588
info@rmc.nl

What we do

Retail

Municipalities

Real estate

Entrepreneurial associations

Cases

KPN: Data-Driven Formula Development

In 2019, KPN introduced its new brand experience: The Network of the Netherlands. In times of increasing individualization and polarization, there is a growing need for a positive perspective on the unifying power of technology.

State of Art: Making the Right Location Decisions

Are my stores still in the right locations, or are you uncertain about which leases to renew? Is there room for new stores, and if so, in which cities?

Retail Vision Leiden Region 2025

Economie071, a collaboration of six municipalities (Leiden, Leiderdorp, Zoeterwoude, Voorschoten, Oegstgeest, and Katwijk), business associations, and educational and research institutions, asked RMC to develop a regional retail vision for the Leiden region.

CityTraffic Sensors Municipality of Alkmaar

In recent years, CityTraffic sensors have been installed in Alkmaar by the municipality. These sensors are placed not only in the city center but also in grocery shopping centers in the neighborhoods.

Location Analysis for Street Jump

Indoor trampoline parks are rapidly growing in the Netherlands, becoming a popular leisure concept where children and young people can jump on trampolines in various areas. Street Jump is one of the Dutch chains experiencing significant growth in the number of locations.

Event Analysis Sneekweek

Every year in early August, the Sneekweek takes place in Sneek. In addition to the daily sailing races, many festive activities are organized in the city center of Sneek. In most city centers, the number of events is growing to create more liveliness.

Branching and Positioning The Kopermolen

Shopping center De Kopermolen in the Merenwijk district of Leiden is a grocery shopping center with great potential, as highlighted in the regional Retail Vision. This is primarily due to its large, well-defined catchment area and limited competition.

Network of ANWB Locations

RMC was asked to conduct research into the performance of the ANWB store network. The goal was to find new insights and connections, which would help in making informed location choices. A data-driven approach was chosen, moving away from gut feelings.

City Service Counter of the Future - Amsterdam

As with many other municipalities, budget cuts were a central concern for the city of Amsterdam. In 2012, the city had over fifty front-office locations. RMC was asked to develop a new service concept for all public services from a retail perspective.

Capture Rate Perry and Aktiesport

After the acquisition by JD Sports, the number of Perry and Aktiesport stores has been significantly reduced. Sports Unlimited Retail (SUR), the parent company of Perry and Aktiesport, wants to make the remaining stores more profitable and relevant for consumers.

Hospitality in The Hague Shopping Streets

Today's consumers want to enjoy a good cup of coffee or have lunch at a café while shopping. However, hospitality entrepreneurs often face challenges with current regulations. In The Hague, for example, only 20% of a shopping street can be occupied by hospitality establishments.

Make an appointment

Make an appointment

Huib Lubbers

Retail expert
+31 (0)20 6535588
h.lubbers@rmc.nl
Linkedin

Ilse Boon

Consultant & Operations manager
+31 (0)20 6535588
i.boon@rmc.nl
Linkedin

Pieter Paul Verheggen

Motivaction managing director
+31 (0)20 6535588
p.verheggen@motivaction.nl
Linkedin

The real-time data toolbox

We increase our customers' profitability with customized solutions.

Retail

Real-time weekly and monthly reports
Real-time catchment areas
Shopper profiles
Location analysis
Network Score Card
Store Scan
Presentation of retail trends

Municipalities

Market space calculation
Local and regional retail vision
Target group research
Real-time catchment areas
Visitor profiles
Branching advice

Entrepreneurial associations

Real-time weekly and monthly reports
Benchmarking
Visitor profiles
Event impact measurements

Real Estate

Research on shopping street footfall
Shopping centre branding
Branching advice
Benchmark shopping areas
Catchment area research
Visitor profiles

Retail

Vestigingsplaatsonderzoek
Witte vlekkenplan
Witte vlekkenplan
Winkelscan
Analyse netwerk vestigingen
Presentatie trends retail

Gemeentes

Branding winkelgebied
Detailhandelservice
Brancheringsadvies
Marketingplan
Doelgroepenonderzoek
Presentatie trends in retail
Werkatelier Actieplan
Horeca in winkelstraten
Toekomstbestendigheidstoets

Vastgoed

Distributiestrategie
Branding winkelcentrum
Brancheringsadvies
Presentatie trends in retail
Marketingplan
Benchmark winkelgebieden
Verzorgingsgebiedonderzoek

Dienstverlening

Dienstverleningsscan
Dienstverleningsconcept/formule

What are others saying?

We are very satisfied with the services and reports provided by RMC, which give us valuable insights into the footfall and visitor flows in Haarlem City Center. Using these valuable insights, we can implement our marketing campaigns more effectively. This results in widespread benefits not only for us, but all sectors of our city.

Alexander de Rover

Marketing and Communications Officer, Haarlem Marketing.

The choice for RMC was a logical one for us, as it best aligned with our needs and the available budget. We are very satisfied with the collaboration so far and look forward to getting even more out of the reports in the future. The monthly reports help us understand where our visitors come from, allowing us to target promotions more effectively in surrounding neighborhoods. With the visitor profiles, we can further refine our marketing efforts.

Jorge van Vliet

Commercial Manager of The Hague Markets, Gemeente Den Haag

The RMC reports provide us with direct information on the correlation between activities in the city center and the deviation in footfall resulting from these events. Aside from this it allows our entrepeneurs to gain reliable insights into consumer behaviour. Most notably where, when, and how long visitors stay in Sneek. If you want to make a difference, this information is crucial.

Jan Siep van den Bos

City Center Manager of Sneek, Vereniging Ondernemend Sneek