Huib Lubbers

Managing Director

With a background in retail and a focus on data and technology, consumer behavior and shopping patterns have been the consistent themes of my career. Physical shopping behavior is evolving rapidly, and I see it as my challenge to provide our clients with real-time insights into this behavior. The next step is predicting future behavior using current shopper data. There’s work to be done!

I aim to be a reliable source of factual retail insights for my clients and find inspiration in new projects that put shopper behavior at the center. Connecting retail, technology, and data into straightforward solutions—whether through factsheets, reports, or apps—is what drives me.

I have extensive experience managing change processes in complex situations involving diverse stakeholders. This enables me to serve as the internal retail and customer conscience for several clients, guiding various transformation projects. My entrepreneurial and retail background allows me to unite stakeholders and identify opportunities for collaboration by keeping the consumer at the forefront.

Within the Motivaction framework, RMC will further expand its smart retailing positioning.

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What are others saying?

As an alderman, I like to be assisted by knowledgeable people. In the retail field, Bureau RMC does just that, including developing the retail vision. RMC painted a realistic picture. I was also very impressed by the way they led an information evening for all retailers in Alphen.

Gerard van As

Alderman for Economic Affairs of the Municipality of Alphen aan den Rijn

RMC has been helping us for years to keep a finger on the pulse of retail in the Netherlands. Their data and reports align perfectly with our needs as a data-driven company.

Jan Zwang

Head of Market Insights, Vodafone Libertel B.V.

The cooperation with Bureau RMC is pleasant, constructive and solution-oriented.

Sandra de Boer

Strategic Advisor Economic Affairs for the Municipality of Alkmaar

What are others saying?

As an alderman, I like to be assisted by knowledgeable people. In the retail field, Bureau RMC does just that, including developing the retail vision. RMC painted a realistic picture. I was also very impressed by the way they led an information evening for all retailers in Alphen.

Gerard van As

Alderman for Economic Affairs of the Municipality of Alphen aan den Rijn

RMC has been helping us for years to keep a finger on the pulse of retail in the Netherlands. Their data and reports align perfectly with our needs as a data-driven company.

Jan Zwang

Head of Market Insights, Vodafone Libertel B.V.

The cooperation with Bureau RMC is pleasant, constructive and solution-oriented.

Sandra de Boer

Strategic Advisor Economic Affairs for the Municipality of Alkmaar

    info@rmc.nl

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    Marnixkade 109F
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