Contact

Bureau RMC
Marnixkade 109F
1015 ZL Amsterdam

+31 (0)20 6535588
info@rmc.nl

What we do

Retail

Municipalities

Real estate

Entrepreneurial associations

Where is the profit?

By measuring in real time, we learn a great deal. Data on visitor numbers at specific times is enriched with research results on consumer behavior. This allows us to create an extremely accurate picture of different target groups and also gather qualitative data about the consumer experience and purchasing behavior. With all this information, we make it easier for you to make the right decisions.

Onze aanpak

Door te meten komen we heel veel te weten. Data over bezoekfrequentie en verblijftijden verrijken we met onderzoeksresultaten over consumentengedrag. Zo creëren we een uiterst nauwkeurig beeld van verschillende doelgroepen en verzamelen we ook kwalitatieve gegevens over de belevingswereld en het koopgedrag van consumenten. Met al die informatie maken we het jou, als smart retailer, makkelijker om de juiste beslissingen te nemen.

Answers to questions such as:
How many visitors walk
down your street?

Every Monday, RMC sends out the National Shopping Index. This weekly update provides key insights and trends in shopping behavior in the Netherlands at a glance. This information can also be tailored specifically for your retail area!

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How Many Visitors Are Shopping in the Netherlands?

Every Monday before 9:00 AM, RMC sends out the National Shopping Index (NSI). This weekly update provides a quick overview of key insights and trends in shopping behavior across the Netherlands. 

What to Expect in the NSI? 

  • City Benchmarks: Compare large, medium, and small cities to see how they measure up against one another.
  • Weather Overview: A detailed weather report, including comparisons to the same period last year.
  • Daily Crowd Insights: Understand how visitor traffic is distributed across the days of the week.
How Many Visitors Are Walking Down Your Street?

This information can be tailored specifically for your shopping area. Our detailed reports provide clear insights into visitor numbers, helping you make data-driven decisions.

Available Reports

  • Visitor Counts: Receive weekly data on the footfall outside your store in Excel or CSV format.
  • Weekly Index: A comprehensive weekly report with insights on the level of activity in your shopping area, distribution of traffic across the days of the week, and comparisons with similar cities.
  • Monthly Report: Analyze last month’s footfall. Discover the busiest days, peak locations, traffic distribution across the week, and compare results with similar cities.

Where are your visitors
coming from?

With GPS data analysis, RMC maps the origin of your visitors.

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With GPS data analysis, RMC maps the origin of your visitors.

A monthly report is provided containing:

  • Top 10 catchment areas: Learn where your visitors come from.
  • Visitor flows: Understand how visitors move through the area.
  • Visit frequency: Discover how often visitors come to the area per month.
  • Average dwell time: Gain insights into how long visitors stay in your area on average.

Who are your visitors?

Based on Motivaction's Mentality model, we provide a comprehensive report that offers insights into the key target groups visiting your retail area.

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With the top 10 catchment areas, RMC identifies the most common visitor profiles in the shopping area based on Motivaction's Mentality™ Model.

This report provides detailed insights into the key visitor groups who frequent the shopping area most often:

  • What do visitors value?
  • Where do they make their purchases?
  • How do they decide to buy?
  • How can they be reached? Gain insights into the most effective communication methods for the target audience.

How it works

For more than 30 years, we have been increasing our clients' profitability with customized solutions.

Realtime inzichten

Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.

Jouw vraag

Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.

Kennis maken

Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.

Snelheid en Flexibiliteit

Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.

Strategische voordelen op maat

Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.

For Retail

Every retailer – from individual stores to chains – wants to be assured of a prime location with a high capture rate. We help you make the right location choice and create unique retail formulas.

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For Municipalities


What makes a city unique? Who lives and shops there? What are the retail performances? We have the answers and formulate a retail policy that municipalities can rely on.

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For Real Estate


Prevent a poor investment or vacancy. Based on our (consumer) data, we work with you to establish a strategic approach for unique stores and retail areas that are guaranteed to yield results.

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For Entrepreneurial Associations

As an entrepreneurial association gain sharp insight into the foot traffic in your center. With RMC, we clearly map visitor numbers, service areas, and target groups. This enables you to make strategic decisions that truly make an impact.

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Make an appointment

What are others saying?

As an alderman, I like to be assisted by knowledgeable people. In the retail field, Bureau RMC does just that, including developing the retail vision. RMC painted a realistic picture. I was also very impressed by the way they led an information evening for all retailers in Alphen.

Gerard van As

Alderman for Economic Affairs of the Municipality of Alphen aan den Rijn

RMC has been helping us for years to keep a finger on the pulse of retail in the Netherlands. Their data and reports align perfectly with our needs as a data-driven company.

Jan Zwang

Head of Market Insights, Vodafone Libertel B.V.

The cooperation with Bureau RMC is pleasant, constructive and solution-oriented.

Sandra de Boer

Strategic Advisor Economic Affairs for the Municipality of Alkmaar

What are others saying?

As an alderman, I like to be assisted by knowledgeable people. In the retail field, Bureau RMC does just that, including developing the retail vision. RMC painted a realistic picture. I was also very impressed by the way they led an information evening for all retailers in Alphen.

Gerard van As

Alderman for Economic Affairs of the Municipality of Alphen aan den Rijn

RMC has been helping us for years to keep a finger on the pulse of retail in the Netherlands. Their data and reports align perfectly with our needs as a data-driven company.

Jan Zwang

Head of Market Insights, Vodafone Libertel B.V.

The cooperation with Bureau RMC is pleasant, constructive and solution-oriented.

Sandra de Boer

Strategic Advisor Economic Affairs for the Municipality of Alkmaar

    info@rmc.nl

    Leader in real-time retail data analytics and customer behavior for optimal shopping experiences.
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    Contact

    Bureau RMC
    Marnixkade 109F
    1015 ZL Amsterdam

    +31 (0)20 6535588
    info@rmc.nl

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