Branching and Positioning The Kopermolen
Assignment
Shopping center De Kopermolen in the Merenwijk district of Leiden is a grocery shopping center with great potential, as highlighted in the regional Retail Vision. This is primarily due to its large, well-defined catchment area and limited competition. Van der Vorm Vastgoed had plans to redevelop the shopping center and asked RMC to research the target audience and then provide branching advice. To strengthen the redevelopment, Van der Vorm Vastgoed also wanted a strong identity and a marketing plan developed.
Approach
- Analysis of the catchment area
- Identification of the target audience based on lifestyles
- Scan of the current offerings
- Benchmarking with similar shopping centers
- Establishing the identity in a workshop with stakeholders
Result
A strong and distinctive identity for Shopping Center De Kopermolen, serving as a foundation for both branching and marketing. This enables the owner to approach new retailers more effectively, a new logo was designed based on the identity, the Facebook page is now professionally managed, and events are better aligned with the target audience.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
What are others saying?
We are very satisfied with the services and reports provided by RMC, which give us valuable insights into the footfall and visitor flows in Haarlem City Center. Using these valuable insights, we can implement our marketing campaigns more effectively. This results in widespread benefits not only for us, but all sectors of our city.
The choice for RMC was a logical one for us, as it best aligned with our needs and the available budget. We are very satisfied with the collaboration so far and look forward to getting even more out of the reports in the future. The monthly reports help us understand where our visitors come from, allowing us to target promotions more effectively in surrounding neighborhoods. With the visitor profiles, we can further refine our marketing efforts.
The RMC reports provide us with direct information on the correlation between activities in the city center and the deviation in footfall resulting from these events. Aside from this it allows our entrepeneurs to gain reliable insights into consumer behaviour. Most notably where, when, and how long visitors stay in Sneek. If you want to make a difference, this information is crucial.
What are others saying?
We are very satisfied with the services and reports provided by RMC, which give us valuable insights into the footfall and visitor flows in Haarlem City Center. Using these valuable insights, we can implement our marketing campaigns more effectively. This results in widespread benefits not only for us, but all sectors of our city.
The choice for RMC was a logical one for us, as it best aligned with our needs and the available budget. We are very satisfied with the collaboration so far and look forward to getting even more out of the reports in the future. The monthly reports help us understand where our visitors come from, allowing us to target promotions more effectively in surrounding neighborhoods. With the visitor profiles, we can further refine our marketing efforts.
The RMC reports provide us with direct information on the correlation between activities in the city center and the deviation in footfall resulting from these events. Aside from this it allows our entrepeneurs to gain reliable insights into consumer behaviour. Most notably where, when, and how long visitors stay in Sneek. If you want to make a difference, this information is crucial.
RMC
Marnixkade 109F
1015 ZL Amsterdam
