Branching and Positioning The Kopermolen
Assignment
Shopping center De Kopermolen in the Merenwijk district of Leiden is a grocery shopping center with great potential, as highlighted in the regional Retail Vision. This is primarily due to its large, well-defined catchment area and limited competition. Van der Vorm Vastgoed had plans to redevelop the shopping center and asked RMC to research the target audience and then provide branching advice. To strengthen the redevelopment, Van der Vorm Vastgoed also wanted a strong identity and a marketing plan developed.
Approach
- Analysis of the catchment area
- Identification of the target audience based on lifestyles
- Scan of the current offerings
- Benchmarking with similar shopping centers
- Establishing the identity in a workshop with stakeholders
Result
A strong and distinctive identity for Shopping Center De Kopermolen, serving as a foundation for both branching and marketing. This enables the owner to approach new retailers more effectively, a new logo was designed based on the identity, the Facebook page is now professionally managed, and events are better aligned with the target audience.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
What are others saying?
As an alderman, I like to be assisted by knowledgeable people. In the retail field, Bureau RMC does just that, including developing the retail vision. RMC painted a realistic picture. I was also very impressed by the way they led an information evening for all retailers in Alphen.
RMC has been helping us for years to keep a finger on the pulse of retail in the Netherlands. Their data and reports align perfectly with our needs as a data-driven company.
The cooperation with Bureau RMC is pleasant, constructive and solution-oriented.
What are others saying?
As an alderman, I like to be assisted by knowledgeable people. In the retail field, Bureau RMC does just that, including developing the retail vision. RMC painted a realistic picture. I was also very impressed by the way they led an information evening for all retailers in Alphen.
RMC has been helping us for years to keep a finger on the pulse of retail in the Netherlands. Their data and reports align perfectly with our needs as a data-driven company.
The cooperation with Bureau RMC is pleasant, constructive and solution-oriented.
Bureau RMC
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