CityTraffic Sensors Municipality of Alkmaar

Assignment


In recent years, CityTraffic sensors have been installed in Alkmaar by the municipality. These sensors are placed not only in the city center but also in grocery shopping centers in the neighborhoods. RMC provides the following reports to give the municipality and other stakeholders more insight into visitor flows in the retail areas of Alkmaar.

Approach

  • Quarterly city center monitoring
  • Weekly report on the Kaasmarkt
  • Quarterly report on visitor traffic to grocery shopping centers
  • Reorientation of evening shopping
  • "Summer on the Square" report
  • Event monitoring
  • Presentation of visitor flows during entrepreneurial meetings

Result

With these reports, the municipality of Alkmaar gains a clear understanding of visitor flows in the city center and grocery shopping centers in the neighborhoods. This information is used to set objectives for the coming years. Additionally, the data is shared with various stakeholders in the city, including Alkmaar Marketing, entrepreneurs, and cultural organizations.

How it works
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Strategische voordelen

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What are others saying?

As an alderman, I like to be assisted by knowledgeable people. In the retail field, Bureau RMC does just that, including developing the retail vision. RMC painted a realistic picture. I was also very impressed by the way they led an information evening for all retailers in Alphen.

Gerard van As

Alderman for Economic Affairs of the Municipality of Alphen aan den Rijn

RMC has been helping us for years to keep a finger on the pulse of retail in the Netherlands. Their data and reports align perfectly with our needs as a data-driven company.

Jan Zwang

Head of Market Insights, Vodafone Libertel B.V.

The cooperation with Bureau RMC is pleasant, constructive and solution-oriented.

Sandra de Boer

Strategic Advisor Economic Affairs for the Municipality of Alkmaar

What are others saying?

As an alderman, I like to be assisted by knowledgeable people. In the retail field, Bureau RMC does just that, including developing the retail vision. RMC painted a realistic picture. I was also very impressed by the way they led an information evening for all retailers in Alphen.

Gerard van As

Alderman for Economic Affairs of the Municipality of Alphen aan den Rijn

RMC has been helping us for years to keep a finger on the pulse of retail in the Netherlands. Their data and reports align perfectly with our needs as a data-driven company.

Jan Zwang

Head of Market Insights, Vodafone Libertel B.V.

The cooperation with Bureau RMC is pleasant, constructive and solution-oriented.

Sandra de Boer

Strategic Advisor Economic Affairs for the Municipality of Alkmaar

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