Event Analysis Sneekweek

Assignment

Every year in early August, the Sneekweek takes place in Sneek. In addition to the daily sailing races, many festive activities are organized in the city center of Sneek. In most city centers, the number of events is growing to create more liveliness. But how can an event be optimized so that, for example, local businesses also benefit from the large number of visitors? The municipality of Súdwest-Fryslân asked RMC to conduct an annual study of visitor flows during the Sneekweek to support this effort.

Approach

Bureau RMC has been counting the number of passersby in the center of Sneek using the CityTraffic method for years. This data is used each year to investigate how the Sneekweek event was attended.

  • Was the total event more crowded than in previous years?
  • How does the visitor traffic compare across different days?
  • What was the visitor traffic flow like every half hour in different streets and squares?

Result

A comprehensive data report that allows the municipality of Súdwest-Fryslân to analyze the Sneekweek and use this information to plan the program for the next edition.

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What are others saying?

We are very satisfied with the services and reports provided by RMC, which give us valuable insights into the footfall and visitor flows in Haarlem City Center. Using these valuable insights, we can implement our marketing campaigns more effectively. This results in widespread benefits not only for us, but all sectors of our city.

Alexander de Rover

Marketing and Communications Officer, Haarlem Marketing.

The choice for RMC was a logical one for us, as it best aligned with our needs and the available budget. We are very satisfied with the collaboration so far and look forward to getting even more out of the reports in the future. The monthly reports help us understand where our visitors come from, allowing us to target promotions more effectively in surrounding neighborhoods. With the visitor profiles, we can further refine our marketing efforts.

Jorge van Vliet

Commercial Manager of The Hague Markets, Gemeente Den Haag

The RMC reports provide us with direct information on the correlation between activities in the city center and the deviation in footfall resulting from these events. Aside from this it allows our entrepeneurs to gain reliable insights into consumer behaviour. Most notably where, when, and how long visitors stay in Sneek. If you want to make a difference, this information is crucial.

Jan Siep van den Bos

City Center Manager of Sneek, Vereniging Ondernemend Sneek

    What are others saying?

    We are very satisfied with the services and reports provided by RMC, which give us valuable insights into the footfall and visitor flows in Haarlem City Center. Using these valuable insights, we can implement our marketing campaigns more effectively. This results in widespread benefits not only for us, but all sectors of our city.

    Alexander de Rover

    Marketing and Communications Officer, Haarlem Marketing.

    The choice for RMC was a logical one for us, as it best aligned with our needs and the available budget. We are very satisfied with the collaboration so far and look forward to getting even more out of the reports in the future. The monthly reports help us understand where our visitors come from, allowing us to target promotions more effectively in surrounding neighborhoods. With the visitor profiles, we can further refine our marketing efforts.

    Jorge van Vliet

    Commercial Manager of The Hague Markets, Gemeente Den Haag

    The RMC reports provide us with direct information on the correlation between activities in the city center and the deviation in footfall resulting from these events. Aside from this it allows our entrepeneurs to gain reliable insights into consumer behaviour. Most notably where, when, and how long visitors stay in Sneek. If you want to make a difference, this information is crucial.

    Jan Siep van den Bos

    City Center Manager of Sneek, Vereniging Ondernemend Sneek

      info@rmc.nl

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