Network of ANWB Locations
Assignment
RMC was asked to conduct research into the performance of the ANWB store network. The goal was to find new insights and connections, which would help in making informed location choices. A data-driven approach was chosen, moving away from gut feelings. Various data sources were used to evaluate the entire network of ANWB stores against the same criteria.
Approach
- Mapping various data sources (visitors, revenue, transactions, subscription sales, web kiosk transactions, occupancy, rent, store size, and passersby).
- Analyzing these data: Is there a correlation between the different data sources?
- Ranking the locations after evaluating all the data sources.
- Grouping the stores into four categories based on the ranking.
- Presentation and discussion with the ANWB retail team and the market managers of ANWB stores.
Result
A network scorecard was created, providing clear insights into the strength of the different locations. The network scorecard served as the basis for discussions about the store network. For example, why does one store rank in the top 10 in terms of visitor numbers but lag in revenue? And do stores with larger spaces generate higher revenues? The color-coded ranking proved to be an effective tool for engaging with the market managers about their stores' performance. The ANWB retail team now periodically reviews this data as the basis for their location decisions.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
What are others saying?
We are very satisfied with the services and reports provided by RMC, which give us valuable insights into the footfall and visitor flows in Haarlem City Center. Using these valuable insights, we can implement our marketing campaigns more effectively. This results in widespread benefits not only for us, but all sectors of our city.
The choice for RMC was a logical one for us, as it best aligned with our needs and the available budget. We are very satisfied with the collaboration so far and look forward to getting even more out of the reports in the future. The monthly reports help us understand where our visitors come from, allowing us to target promotions more effectively in surrounding neighborhoods. With the visitor profiles, we can further refine our marketing efforts.
The RMC reports provide us with direct information on the correlation between activities in the city center and the deviation in footfall resulting from these events. Aside from this it allows our entrepeneurs to gain reliable insights into consumer behaviour. Most notably where, when, and how long visitors stay in Sneek. If you want to make a difference, this information is crucial.
What are others saying?
We are very satisfied with the services and reports provided by RMC, which give us valuable insights into the footfall and visitor flows in Haarlem City Center. Using these valuable insights, we can implement our marketing campaigns more effectively. This results in widespread benefits not only for us, but all sectors of our city.
The choice for RMC was a logical one for us, as it best aligned with our needs and the available budget. We are very satisfied with the collaboration so far and look forward to getting even more out of the reports in the future. The monthly reports help us understand where our visitors come from, allowing us to target promotions more effectively in surrounding neighborhoods. With the visitor profiles, we can further refine our marketing efforts.
The RMC reports provide us with direct information on the correlation between activities in the city center and the deviation in footfall resulting from these events. Aside from this it allows our entrepeneurs to gain reliable insights into consumer behaviour. Most notably where, when, and how long visitors stay in Sneek. If you want to make a difference, this information is crucial.
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