Network of ANWB Locations
Assignment
RMC was asked to conduct research into the performance of the ANWB store network. The goal was to find new insights and connections, which would help in making informed location choices. A data-driven approach was chosen, moving away from gut feelings. Various data sources were used to evaluate the entire network of ANWB stores against the same criteria.
Approach
- Mapping various data sources (visitors, revenue, transactions, subscription sales, web kiosk transactions, occupancy, rent, store size, and passersby).
- Analyzing these data: Is there a correlation between the different data sources?
- Ranking the locations after evaluating all the data sources.
- Grouping the stores into four categories based on the ranking.
- Presentation and discussion with the ANWB retail team and the market managers of ANWB stores.
Result
A network scorecard was created, providing clear insights into the strength of the different locations. The network scorecard served as the basis for discussions about the store network. For example, why does one store rank in the top 10 in terms of visitor numbers but lag in revenue? And do stores with larger spaces generate higher revenues? The color-coded ranking proved to be an effective tool for engaging with the market managers about their stores' performance. The ANWB retail team now periodically reviews this data as the basis for their location decisions.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
What are others saying?
As an alderman, I like to be assisted by knowledgeable people. In the retail field, Bureau RMC does just that, including developing the retail vision. RMC painted a realistic picture. I was also very impressed by the way they led an information evening for all retailers in Alphen.
RMC has been helping us for years to keep a finger on the pulse of retail in the Netherlands. Their data and reports align perfectly with our needs as a data-driven company.
The cooperation with Bureau RMC is pleasant, constructive and solution-oriented.
What are others saying?
As an alderman, I like to be assisted by knowledgeable people. In the retail field, Bureau RMC does just that, including developing the retail vision. RMC painted a realistic picture. I was also very impressed by the way they led an information evening for all retailers in Alphen.
RMC has been helping us for years to keep a finger on the pulse of retail in the Netherlands. Their data and reports align perfectly with our needs as a data-driven company.
The cooperation with Bureau RMC is pleasant, constructive and solution-oriented.
Bureau RMC
Marnixkade 109F
1015 ZL Amsterdam
