Ilse Boon

Operations manager

With a Master’s degree in Consumer Marketing and a passion for the psychology behind consumer behavior, I am constantly curious about what drives consumers. What motivates them, why do they make certain choices, and what truly matters to them?

My specialization in retail marketing and strategy enhances my expertise in the retail sector. At RMC, I combine my knowledge and insights with data analysis to provide valuable perspectives for cities and entrepreneurs seeking to better understand and leverage their visitors.

As Operations Manager, I oversee operational matters and serve as the primary contact for our clients. Additionally, I take on a consulting role, collaborating with Motivaction to develop visitor profiling reports. These reports provide insights into who the visitors to city centers are. By merging detailed data with consumer insights, we help cities and businesses understand their audience and respond more effectively to their needs.

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Relevant cases:

What are others saying?

As an alderman, I like to be assisted by knowledgeable people. In the retail field, Bureau RMC does just that, including developing the retail vision. RMC painted a realistic picture. I was also very impressed by the way they led an information evening for all retailers in Alphen.

Gerard van As

Alderman for Economic Affairs of the Municipality of Alphen aan den Rijn

RMC has been helping us for years to keep a finger on the pulse of retail in the Netherlands. Their data and reports align perfectly with our needs as a data-driven company.

Jan Zwang

Head of Market Insights, Vodafone Libertel B.V.

The cooperation with Bureau RMC is pleasant, constructive and solution-oriented.

Sandra de Boer

Strategic Advisor Economic Affairs for the Municipality of Alkmaar

What are others saying?

As an alderman, I like to be assisted by knowledgeable people. In the retail field, Bureau RMC does just that, including developing the retail vision. RMC painted a realistic picture. I was also very impressed by the way they led an information evening for all retailers in Alphen.

Gerard van As

Alderman for Economic Affairs of the Municipality of Alphen aan den Rijn

RMC has been helping us for years to keep a finger on the pulse of retail in the Netherlands. Their data and reports align perfectly with our needs as a data-driven company.

Jan Zwang

Head of Market Insights, Vodafone Libertel B.V.

The cooperation with Bureau RMC is pleasant, constructive and solution-oriented.

Sandra de Boer

Strategic Advisor Economic Affairs for the Municipality of Alkmaar

    info@rmc.nl

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    Bureau RMC
    Marnixkade 109F
    1015 ZL Amsterdam

    +31 (0)20 6535588
    info@rmc.nl


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