City in the Spotlight: Utrecht

In the second quarter of 2024, the crowds in Utrecht's shopping streets have significantly increased, contrasting with the national trend. In this article, we delve deeper into the numbers for the Domstad.

Utrecht has positioned itself as one of the busiest cities in the Netherlands in 2024, showing a 6.3% increase compared to last year. Nationally, however, this crowd density decreased by 5.9% during the same period. Utrecht was also notably busier than the largest cities in the Netherlands—Amsterdam, Rotterdam, and The Hague—by 11% from week 16 onward.

King's Day marked the highest peak of crowding in Utrecht this year, followed by a busy month in May, with Saturday, May 18, being the busiest day in the city center. This was the Saturday after Ascension Day. The good weather, perfect for shopping and dining out, undoubtedly contributed to this surge in activity. On May 4th, there was also significant activity in the city center due to Remembrance Day and events on the Domplein, as reflected in the crowd numbers.

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As an alderman, I like to be assisted by knowledgeable people. In the retail field, Bureau RMC does just that, including developing the retail vision. RMC painted a realistic picture. I was also very impressed by the way they led an information evening for all retailers in Alphen.

Gerard van As

Alderman for Economic Affairs of the Municipality of Alphen aan den Rijn

RMC has been helping us for years to keep a finger on the pulse of retail in the Netherlands. Their data and reports align perfectly with our needs as a data-driven company.

Jan Zwang

Head of Market Insights, Vodafone Libertel B.V.

The cooperation with Bureau RMC is pleasant, constructive and solution-oriented.

Sandra de Boer

Strategic Advisor Economic Affairs for the Municipality of Alkmaar

What are others saying?

As an alderman, I like to be assisted by knowledgeable people. In the retail field, Bureau RMC does just that, including developing the retail vision. RMC painted a realistic picture. I was also very impressed by the way they led an information evening for all retailers in Alphen.

Gerard van As

Alderman for Economic Affairs of the Municipality of Alphen aan den Rijn

RMC has been helping us for years to keep a finger on the pulse of retail in the Netherlands. Their data and reports align perfectly with our needs as a data-driven company.

Jan Zwang

Head of Market Insights, Vodafone Libertel B.V.

The cooperation with Bureau RMC is pleasant, constructive and solution-oriented.

Sandra de Boer

Strategic Advisor Economic Affairs for the Municipality of Alkmaar

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