Summer Crowds: RMC's Beach Index
With the summer holiday approaching, RMC takes a look at our Beach Index. In addition to our traffic counts in shopping areas, we also have sensors at nature reserves and beaches. Our beach counters provide the data for the Beach Index, offering insights into the crowd dynamics at Dutch beaches and how these adapt daily to weather conditions.
Typically, beach crowds gradually increase throughout the year, peaking in summer before tapering off. However, this pattern is significantly influenced by the weather. For example, last year, week 33 in August and week 36 in September were the busiest weeks on Dutch beaches, thanks to exceptionally warm summer weather. But due to the mild spring of 2023, we also saw crowded beaches in May and June. Recently, with more variable, and especially rainy weather, beach crowds have been quieter. In week 23 this year, it was 41% quieter compared to the same period in 2023.
The Beach Index also shows clear spikes during public holidays. The busiest week of 2024 so far was week 19, during Ascension Day. Two weeks later, during the Pentecost weekend, we saw another surge in crowd levels. A similar trend was observed last year during the Christmas period, where beach crowds increased by 76% during the week of Christmas compared to the previous week.
The pattern is clear: beach crowds are strongly influenced by the weather and public holidays. At RMC, we continue to closely monitor these trends to provide you with up-to-date insights into the dynamics of our beaches. A subscription to the Beach Index is available in various licensing options. Please inquire about the possibilities.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
What are others saying?
We are very satisfied with the services and reports provided by RMC, which give us valuable insights into the footfall and visitor flows in Haarlem City Center. Using these valuable insights, we can implement our marketing campaigns more effectively. This results in widespread benefits not only for us, but all sectors of our city.
The choice for RMC was a logical one for us, as it best aligned with our needs and the available budget. We are very satisfied with the collaboration so far and look forward to getting even more out of the reports in the future. The monthly reports help us understand where our visitors come from, allowing us to target promotions more effectively in surrounding neighborhoods. With the visitor profiles, we can further refine our marketing efforts.
The RMC reports provide us with direct information on the correlation between activities in the city center and the deviation in footfall resulting from these events. Aside from this it allows our entrepeneurs to gain reliable insights into consumer behaviour. Most notably where, when, and how long visitors stay in Sneek. If you want to make a difference, this information is crucial.
What are others saying?
We are very satisfied with the services and reports provided by RMC, which give us valuable insights into the footfall and visitor flows in Haarlem City Center. Using these valuable insights, we can implement our marketing campaigns more effectively. This results in widespread benefits not only for us, but all sectors of our city.
The choice for RMC was a logical one for us, as it best aligned with our needs and the available budget. We are very satisfied with the collaboration so far and look forward to getting even more out of the reports in the future. The monthly reports help us understand where our visitors come from, allowing us to target promotions more effectively in surrounding neighborhoods. With the visitor profiles, we can further refine our marketing efforts.
The RMC reports provide us with direct information on the correlation between activities in the city center and the deviation in footfall resulting from these events. Aside from this it allows our entrepeneurs to gain reliable insights into consumer behaviour. Most notably where, when, and how long visitors stay in Sneek. If you want to make a difference, this information is crucial.
RMC
Marnixkade 109F
1015 ZL Amsterdam
