The National Shopping Index of Q1

Retail streets in the Netherlands started 2024 slightly busier than in 2023, with an increase of 4.2%. However, this advantage seems to be closing quickly, given the rapid rise in footfall last year, likely due to better weather. Large and medium-sized cities have particularly benefited from this increase, while smaller cities with a relatively larger daily supply are seeing less growth. Despite the ongoing rain, shopping volume appears to remain high, which could be favorable for retailers' revenue due to recent price hikes.

We do predict that footfall in retail streets will decrease in the coming months, especially after the busy second quarter of last year. It is therefore crucial to monitor these developments closely. Our daily monitoring and weekly updates provide valuable insights to help you make informed decisions for your business.

Subscribing to our licenses not only gives you access to real-time information on shopping street traffic but also offers in-depth analyses and forecasts that help you understand trends and anticipate changes in the market. Whether you're a retailer looking to optimize your inventory, a real estate developer aiming to improve the livability of an area, or a policymaker striving for a more sustainable urban environment, our data and insights can support you in achieving your goals.

We monitor it for you daily, and if you’d like to receive weekly updates by 9 AM every Monday, please subscribe to one of our licenses.

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What are others saying?

We are very satisfied with the services and reports provided by RMC, which give us valuable insights into the footfall and visitor flows in Haarlem City Center. Using these valuable insights, we can implement our marketing campaigns more effectively. This results in widespread benefits not only for us, but all sectors of our city.

Alexander de Rover

Marketing and Communications Officer, Haarlem Marketing.

The choice for RMC was a logical one for us, as it best aligned with our needs and the available budget. We are very satisfied with the collaboration so far and look forward to getting even more out of the reports in the future. The monthly reports help us understand where our visitors come from, allowing us to target promotions more effectively in surrounding neighborhoods. With the visitor profiles, we can further refine our marketing efforts.

Jorge van Vliet

Commercial Manager of The Hague Markets, Gemeente Den Haag

The RMC reports provide us with direct information on the correlation between activities in the city center and the deviation in footfall resulting from these events. Aside from this it allows our entrepeneurs to gain reliable insights into consumer behaviour. Most notably where, when, and how long visitors stay in Sneek. If you want to make a difference, this information is crucial.

Jan Siep van den Bos

City Center Manager of Sneek, Vereniging Ondernemend Sneek

    What are others saying?

    We are very satisfied with the services and reports provided by RMC, which give us valuable insights into the footfall and visitor flows in Haarlem City Center. Using these valuable insights, we can implement our marketing campaigns more effectively. This results in widespread benefits not only for us, but all sectors of our city.

    Alexander de Rover

    Marketing and Communications Officer, Haarlem Marketing.

    The choice for RMC was a logical one for us, as it best aligned with our needs and the available budget. We are very satisfied with the collaboration so far and look forward to getting even more out of the reports in the future. The monthly reports help us understand where our visitors come from, allowing us to target promotions more effectively in surrounding neighborhoods. With the visitor profiles, we can further refine our marketing efforts.

    Jorge van Vliet

    Commercial Manager of The Hague Markets, Gemeente Den Haag

    The RMC reports provide us with direct information on the correlation between activities in the city center and the deviation in footfall resulting from these events. Aside from this it allows our entrepeneurs to gain reliable insights into consumer behaviour. Most notably where, when, and how long visitors stay in Sneek. If you want to make a difference, this information is crucial.

    Jan Siep van den Bos

    City Center Manager of Sneek, Vereniging Ondernemend Sneek

      info@rmc.nl

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