Pieter Paul Verheggen

Managing Director

Since my university days, I have been fascinated by the driving forces behind human behavior. By understanding the motivations and reasons behind the actions of consumers and citizens, I help organizations and businesses improve their functioning through Motivaction. All of this is grounded in reliable and robust research findings.

After earning my degree in Work and Organizational Psychology from the University of Amsterdam (UvA), I have accumulated over 30 years of research experience at both Motivaction and its sister company, Glocalities. The common thread throughout my career is the desire to truly understand why people do what they do. This relentless curiosity fuels my passion for collaborating with talented colleagues on meaningful challenges for our clients every day.

In 2023, I was honored to be one of the recipients of the Insight250 Award. This prestigious recognition celebrates pioneers, leaders, and innovators in market research, data-driven marketing, and insights. Insight250 annually acknowledges individuals and organizations that have made a significant impact in their field.

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What are others saying?

As an alderman, I like to be assisted by knowledgeable people. In the retail field, Bureau RMC does just that, including developing the retail vision. RMC painted a realistic picture. I was also very impressed by the way they led an information evening for all retailers in Alphen.

Gerard van As

Alderman for Economic Affairs of the Municipality of Alphen aan den Rijn

RMC has been helping us for years to keep a finger on the pulse of retail in the Netherlands. Their data and reports align perfectly with our needs as a data-driven company.

Jan Zwang

Head of Market Insights, Vodafone Libertel B.V.

The cooperation with Bureau RMC is pleasant, constructive and solution-oriented.

Sandra de Boer

Strategic Advisor Economic Affairs for the Municipality of Alkmaar

What are others saying?

As an alderman, I like to be assisted by knowledgeable people. In the retail field, Bureau RMC does just that, including developing the retail vision. RMC painted a realistic picture. I was also very impressed by the way they led an information evening for all retailers in Alphen.

Gerard van As

Alderman for Economic Affairs of the Municipality of Alphen aan den Rijn

RMC has been helping us for years to keep a finger on the pulse of retail in the Netherlands. Their data and reports align perfectly with our needs as a data-driven company.

Jan Zwang

Head of Market Insights, Vodafone Libertel B.V.

The cooperation with Bureau RMC is pleasant, constructive and solution-oriented.

Sandra de Boer

Strategic Advisor Economic Affairs for the Municipality of Alkmaar

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