Bureau RMC
Marnixkade 109F
1015 ZL Amsterdam
Since my university days, I have been fascinated by the driving forces behind human behavior. By understanding the motivations and reasons behind the actions of consumers and citizens, I help organizations and businesses improve their functioning through Motivaction. All of this is grounded in reliable and robust research findings.
After earning my degree in Work and Organizational Psychology from the University of Amsterdam (UvA), I have accumulated over 30 years of research experience at both Motivaction and its sister company, Glocalities. The common thread throughout my career is the desire to truly understand why people do what they do. This relentless curiosity fuels my passion for collaborating with talented colleagues on meaningful challenges for our clients every day.
In 2023, I was honored to be one of the recipients of the Insight250 Award. This prestigious recognition celebrates pioneers, leaders, and innovators in market research, data-driven marketing, and insights. Insight250 annually acknowledges individuals and organizations that have made a significant impact in their field.
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As an alderman, I like to be assisted by knowledgeable people. In the retail field, Bureau RMC does just that, including developing the retail vision. RMC painted a realistic picture. I was also very impressed by the way they led an information evening for all retailers in Alphen.
RMC has been helping us for years to keep a finger on the pulse of retail in the Netherlands. Their data and reports align perfectly with our needs as a data-driven company.
The cooperation with Bureau RMC is pleasant, constructive and solution-oriented.
As an alderman, I like to be assisted by knowledgeable people. In the retail field, Bureau RMC does just that, including developing the retail vision. RMC painted a realistic picture. I was also very impressed by the way they led an information evening for all retailers in Alphen.
RMC has been helping us for years to keep a finger on the pulse of retail in the Netherlands. Their data and reports align perfectly with our needs as a data-driven company.
The cooperation with Bureau RMC is pleasant, constructive and solution-oriented.
Bureau RMC
Marnixkade 109F
1015 ZL Amsterdam
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