Capture Rate Perry and Aktiesport
Assignment
After the acquisition by JD Sports, the number of Perry and Aktiesport stores has been significantly reduced. Sports Unlimited Retail (SUR), the parent company of Perry and Aktiesport, wants to make the remaining stores more profitable and relevant for consumers. To better monitor store performance, SUR utilizes the capture rate report provided by RMC.
Approach
- RMC delivers the National Shopping Index on a weekly basis.
- RMC provides weekly capture rate reports for Perry and Aktiesport.
- The reports combine visitor numbers for Perry and Aktiesport stores with CityTraffic pedestrian counts in the same cities.
- This provides SUR with insights into the performance of each store, identifying the top performers and underperformers on a weekly basis, as well as averages for both chains.
- RMC measures the number of visitors per floor in three Perry flagship stores.
Result
The capture rate report serves as the foundation for the marketing agenda of Perry and Aktiesport. Based on the weekly data, adjustments can be made if necessary. The report also monitors store performance. Results are shared with area and store managers, allowing them to take immediate action. Additionally, the data forms the basis for setting yearly targets for the stores, which are adjusted quarterly.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
What are others saying?
We are very satisfied with the services and reports provided by RMC, which give us valuable insights into the footfall and visitor flows in Haarlem City Center. Using these valuable insights, we can implement our marketing campaigns more effectively. This results in widespread benefits not only for us, but all sectors of our city.
The choice for RMC was a logical one for us, as it best aligned with our needs and the available budget. We are very satisfied with the collaboration so far and look forward to getting even more out of the reports in the future. The monthly reports help us understand where our visitors come from, allowing us to target promotions more effectively in surrounding neighborhoods. With the visitor profiles, we can further refine our marketing efforts.
The RMC reports provide us with direct information on the correlation between activities in the city center and the deviation in footfall resulting from these events. Aside from this it allows our entrepeneurs to gain reliable insights into consumer behaviour. Most notably where, when, and how long visitors stay in Sneek. If you want to make a difference, this information is crucial.
What are others saying?
We are very satisfied with the services and reports provided by RMC, which give us valuable insights into the footfall and visitor flows in Haarlem City Center. Using these valuable insights, we can implement our marketing campaigns more effectively. This results in widespread benefits not only for us, but all sectors of our city.
The choice for RMC was a logical one for us, as it best aligned with our needs and the available budget. We are very satisfied with the collaboration so far and look forward to getting even more out of the reports in the future. The monthly reports help us understand where our visitors come from, allowing us to target promotions more effectively in surrounding neighborhoods. With the visitor profiles, we can further refine our marketing efforts.
The RMC reports provide us with direct information on the correlation between activities in the city center and the deviation in footfall resulting from these events. Aside from this it allows our entrepeneurs to gain reliable insights into consumer behaviour. Most notably where, when, and how long visitors stay in Sneek. If you want to make a difference, this information is crucial.
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