State of Art: Making the Right Location Decisions
Are my stores still in the right locations, or are you uncertain about which leases to renew? Is there room for new stores, and if so, in which cities? These are questions increasingly relevant to retailers, including State of Art. State of Art approached RMC to develop an effective location strategy for their physical stores. Using our smart data methodology, RMC identified the key success factors for their current stores. With these insights, informed decisions can be made regarding existing and future locations. In our view, a smart approach to leveraging both internal and external data makes all the difference.
Our Approach: Optimizing the State of Art Store Network
Our approach for State of Art consists of three critical steps. First, we immerse ourselves in the brand and analyze various data sources. These two information streams provide essential input for the location strategy.
Identifying Correlations in Store Data
The second step involves analyzing three types of store data using a smart benchmarking method for the State of Art network. This includes examining:
- Store performance (retailer perspective)
- Shopping area characteristics (supply-side analysis)
- Catchment area dynamics (demand-side analysis)
We look for both expected and unexpected correlations across these data sets to gain a clearer picture of the physical stores' performance. Additionally, State of Art's internal data is combined with our external data on locations and market potential.
Network Score Card
All data sources are analyzed for each store location. Using a traffic light methodology, each store is assigned a color-coded score, resulting in our unique RMC Network Score Card. This scorecard highlights how individual stores perform across various metrics: do they fall below, meet, or exceed the benchmark? Previously unseen patterns and connections are revealed, clarifying where potential exists, where improvements are needed, and where additional focus is required.
Curious about the possibilities for your organization?
Our consultants are happy to discuss a tailored approach for your business. Feel free to email or call us at: +31 (0)20 – 6535588.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
What are others saying?
As an alderman, I like to be assisted by knowledgeable people. In the retail field, Bureau RMC does just that, including developing the retail vision. RMC painted a realistic picture. I was also very impressed by the way they led an information evening for all retailers in Alphen.
RMC has been helping us for years to keep a finger on the pulse of retail in the Netherlands. Their data and reports align perfectly with our needs as a data-driven company.
The cooperation with Bureau RMC is pleasant, constructive and solution-oriented.
What are others saying?
As an alderman, I like to be assisted by knowledgeable people. In the retail field, Bureau RMC does just that, including developing the retail vision. RMC painted a realistic picture. I was also very impressed by the way they led an information evening for all retailers in Alphen.
RMC has been helping us for years to keep a finger on the pulse of retail in the Netherlands. Their data and reports align perfectly with our needs as a data-driven company.
The cooperation with Bureau RMC is pleasant, constructive and solution-oriented.
Bureau RMC
Marnixkade 109F
1015 ZL Amsterdam
