State of Art: Making the Right Location Decisions
Are my stores still in the right locations, or are you uncertain about which leases to renew? Is there room for new stores, and if so, in which cities? These are questions increasingly relevant to retailers, including State of Art. State of Art approached RMC to develop an effective location strategy for their physical stores. Using our smart data methodology, RMC identified the key success factors for their current stores. With these insights, informed decisions can be made regarding existing and future locations. In our view, a smart approach to leveraging both internal and external data makes all the difference.
Our Approach: Optimizing the State of Art Store Network
Our approach for State of Art consists of three critical steps. First, we immerse ourselves in the brand and analyze various data sources. These two information streams provide essential input for the location strategy.
Identifying Correlations in Store Data
The second step involves analyzing three types of store data using a smart benchmarking method for the State of Art network. This includes examining:
- Store performance (retailer perspective)
- Shopping area characteristics (supply-side analysis)
- Catchment area dynamics (demand-side analysis)
We look for both expected and unexpected correlations across these data sets to gain a clearer picture of the physical stores' performance. Additionally, State of Art's internal data is combined with our external data on locations and market potential.
Network Score Card
All data sources are analyzed for each store location. Using a traffic light methodology, each store is assigned a color-coded score, resulting in our unique RMC Network Score Card. This scorecard highlights how individual stores perform across various metrics: do they fall below, meet, or exceed the benchmark? Previously unseen patterns and connections are revealed, clarifying where potential exists, where improvements are needed, and where additional focus is required.
Curious about the possibilities for your organization?
Our consultants are happy to discuss a tailored approach for your business. Feel free to email or call us at: +31 (0)20 – 6535588.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.
What are others saying?
We are very satisfied with the services and reports provided by RMC, which give us valuable insights into the footfall and visitor flows in Haarlem City Center. Using these valuable insights, we can implement our marketing campaigns more effectively. This results in widespread benefits not only for us, but all sectors of our city.
The choice for RMC was a logical one for us, as it best aligned with our needs and the available budget. We are very satisfied with the collaboration so far and look forward to getting even more out of the reports in the future. The monthly reports help us understand where our visitors come from, allowing us to target promotions more effectively in surrounding neighborhoods. With the visitor profiles, we can further refine our marketing efforts.
The RMC reports provide us with direct information on the correlation between activities in the city center and the deviation in footfall resulting from these events. Aside from this it allows our entrepeneurs to gain reliable insights into consumer behaviour. Most notably where, when, and how long visitors stay in Sneek. If you want to make a difference, this information is crucial.
What are others saying?
We are very satisfied with the services and reports provided by RMC, which give us valuable insights into the footfall and visitor flows in Haarlem City Center. Using these valuable insights, we can implement our marketing campaigns more effectively. This results in widespread benefits not only for us, but all sectors of our city.
The choice for RMC was a logical one for us, as it best aligned with our needs and the available budget. We are very satisfied with the collaboration so far and look forward to getting even more out of the reports in the future. The monthly reports help us understand where our visitors come from, allowing us to target promotions more effectively in surrounding neighborhoods. With the visitor profiles, we can further refine our marketing efforts.
The RMC reports provide us with direct information on the correlation between activities in the city center and the deviation in footfall resulting from these events. Aside from this it allows our entrepeneurs to gain reliable insights into consumer behaviour. Most notably where, when, and how long visitors stay in Sneek. If you want to make a difference, this information is crucial.
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