Retail Weather: Wetter and Warmer

In 2023, the Netherlands faced exceptional weather extremes, marking the hottest and wettest year ever recorded. This brought about a period of challenges and adjustments for both nature and human infrastructure. 2024 began on a similar note, with February standing out as a striking example. In addition to breaking temperature records, the month was also marked by an abundance of rainfall. These extraordinary weather conditions required significant adaptation from consumers.

 
grafiek1 Winkelweer natter en warmer
 
(Source: NOS)

Despite the weather challenges of recent months, the appeal of physical stores seems to remain unaffected, as shown in the graph below. Consumers continue steadfast in their shopping habits, suggesting they have adapted to the changing weather conditions. This not only highlights their resilience but also emphasizes the importance of ongoing adjustments in our shopping streets and retail strategies to continue attracting consumers.

 
grafiek2 Winkelweer natter en warmer
 

RMC provides real-time insights into consumer behavior and the effects of weather on shopping areas every day. We are committed to delivering up-to-date analyses and look forward to collaborating on solutions that help us cope with the challenges of the modern world.

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What are others saying?

We are very satisfied with the services and reports provided by RMC, which give us valuable insights into the footfall and visitor flows in Haarlem City Center. Using these valuable insights, we can implement our marketing campaigns more effectively. This results in widespread benefits not only for us, but all sectors of our city.

Alexander de Rover

Marketing and Communications Officer, Haarlem Marketing.

The choice for RMC was a logical one for us, as it best aligned with our needs and the available budget. We are very satisfied with the collaboration so far and look forward to getting even more out of the reports in the future. The monthly reports help us understand where our visitors come from, allowing us to target promotions more effectively in surrounding neighborhoods. With the visitor profiles, we can further refine our marketing efforts.

Jorge van Vliet

Commercial Manager of The Hague Markets, Gemeente Den Haag

The RMC reports provide us with direct information on the correlation between activities in the city center and the deviation in footfall resulting from these events. Aside from this it allows our entrepeneurs to gain reliable insights into consumer behaviour. Most notably where, when, and how long visitors stay in Sneek. If you want to make a difference, this information is crucial.

Jan Siep van den Bos

City Center Manager of Sneek, Vereniging Ondernemend Sneek

    What are others saying?

    We are very satisfied with the services and reports provided by RMC, which give us valuable insights into the footfall and visitor flows in Haarlem City Center. Using these valuable insights, we can implement our marketing campaigns more effectively. This results in widespread benefits not only for us, but all sectors of our city.

    Alexander de Rover

    Marketing and Communications Officer, Haarlem Marketing.

    The choice for RMC was a logical one for us, as it best aligned with our needs and the available budget. We are very satisfied with the collaboration so far and look forward to getting even more out of the reports in the future. The monthly reports help us understand where our visitors come from, allowing us to target promotions more effectively in surrounding neighborhoods. With the visitor profiles, we can further refine our marketing efforts.

    Jorge van Vliet

    Commercial Manager of The Hague Markets, Gemeente Den Haag

    The RMC reports provide us with direct information on the correlation between activities in the city center and the deviation in footfall resulting from these events. Aside from this it allows our entrepeneurs to gain reliable insights into consumer behaviour. Most notably where, when, and how long visitors stay in Sneek. If you want to make a difference, this information is crucial.

    Jan Siep van den Bos

    City Center Manager of Sneek, Vereniging Ondernemend Sneek

      info@rmc.nl

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