Tourist City Alkmaar

In 2023, Alkmaar perfectly fits the profile of a medium-sized city. When compared to other cities with a similar number of inhabitants, the overall congestion index up until week 48 differs by just 1%. However, Alkmaar is no ordinary city. While the center was quite calm at the start of 2023, from mid-April to early October, its congestion level consistently exceeded that of other medium-sized cities, particularly during the busy summer months. So, what makes it so crowded during this period?

Alkmaar vs Middelgrote Steden
 

Alkmaar has long been known as "the cheese city," and its weekly cheese market on Fridays makes it an attractive destination for tourists. The cheese market runs from the last Friday of March to the last Friday of September, perfectly coinciding with the period when Alkmaar is bustling. But is this increased foot traffic solely due to the cheese market?

When looking at the distribution of congestion per weekday during the cheese market period compared to the period without the cheese market, a clear difference is visible. The cheese market draws many visitors, as Friday sees a 5% higher share of weekly traffic. This extra congestion comes at the expense of the weekend, as Saturday and Sunday together lose 5 percentage points.

Weekverdeling Alkmaar kaasmarkt
 

Of course, multiple factors contribute to the increased traffic in Alkmaar from April to October. In addition to the draw of the cheese market, Alkmaar is also close to the coast, with popular vacation spots like Bergen and Egmond nearby. Alkmaar serves as an ideal location for tourists to visit during the day or enjoy an evening meal.

While one might assume this trend has been consistent for years, a comparison with last year shows a significantly larger difference in congestion between the warmer and colder months. In 2022, the difference in traffic between the period from April to September and the other months was 136%, but in 2023, this gap widened to 163%. Alkmaar seems to be increasingly becoming a tourist city. Will this trend continue?

Alkmaar centrum index

How it works
For more than 30 years, we have been increasing our clients' profitability with customized solutions.

Realtime inzichten

Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.


Jouw vraag

Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.


Kennis maken

Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.


Snelheid en Flexibiliteit

Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.


Strategische voordelen

Vestigingsplaatsonderzoek om potentie nieuwe locaties Street Jump te bepalen Vestigingsplaatsonderzoek.

What are others saying?

As an alderman, I like to be assisted by knowledgeable people. In the retail field, Bureau RMC does just that, including developing the retail vision. RMC painted a realistic picture. I was also very impressed by the way they led an information evening for all retailers in Alphen.

Gerard van As

Alderman for Economic Affairs of the Municipality of Alphen aan den Rijn

RMC has been helping us for years to keep a finger on the pulse of retail in the Netherlands. Their data and reports align perfectly with our needs as a data-driven company.

Jan Zwang

Head of Market Insights, Vodafone Libertel B.V.

The cooperation with Bureau RMC is pleasant, constructive and solution-oriented.

Sandra de Boer

Strategic Advisor Economic Affairs for the Municipality of Alkmaar

What are others saying?

As an alderman, I like to be assisted by knowledgeable people. In the retail field, Bureau RMC does just that, including developing the retail vision. RMC painted a realistic picture. I was also very impressed by the way they led an information evening for all retailers in Alphen.

Gerard van As

Alderman for Economic Affairs of the Municipality of Alphen aan den Rijn

RMC has been helping us for years to keep a finger on the pulse of retail in the Netherlands. Their data and reports align perfectly with our needs as a data-driven company.

Jan Zwang

Head of Market Insights, Vodafone Libertel B.V.

The cooperation with Bureau RMC is pleasant, constructive and solution-oriented.

Sandra de Boer

Strategic Advisor Economic Affairs for the Municipality of Alkmaar

    info@rmc.nl

    Leader in real-time retail data analytics and customer behavior for optimal shopping experiences.
    STAY SMART IN RETAIL:
    Contact

    Bureau RMC
    Marnixkade 109F
    1015 ZL Amsterdam

    +31 (0)20 6535588
    info@rmc.nl


    Powered by © Totoweb and Gonta Creative Agency